{"id":7922,"date":"2023-04-12T09:53:07","date_gmt":"2023-04-12T07:53:07","guid":{"rendered":"https:\/\/drain-master.de\/otisk\/zasady-ochrany-osobnich-udaju\/"},"modified":"2026-01-09T13:21:32","modified_gmt":"2026-01-09T12:21:32","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/drain-master.de\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7922\" class=\"elementor elementor-7922 elementor-1857\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a8ca44e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a8ca44e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1628366e\" data-id=\"1628366e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1851d1f elementor-widget elementor-widget-text-editor\" data-id=\"1851d1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00davod<\/h2><p>N\u00e1sleduj\u00edc\u00edm prohl\u00e1\u0161en\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 \u201e\u00fadaje\u201c) zpracov\u00e1v\u00e1me, k jak\u00fdm \u00fa\u010del\u016fm a v jak\u00e9m rozsahu. Prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f se vztahuje na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme, a to jak v r\u00e1mci poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb, tak zejm\u00e9na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch za\u0159\u00edzen\u00edch, jako\u017e i v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen \u201eonline nab\u00eddka\u201c).<\/p><p>Pou\u017eit\u00e9 term\u00edny nejsou genderov\u011b specifick\u00e9.<\/p><p>Stav: 01.04.2023<\/p><h2>Obsah<\/h2><ul><li><a href=\"#m14\">\u00davod<\/a><\/li><li><a href=\"#m3\">Zodpov\u011bdn\u00fd<\/a><\/li><li><a href=\"#mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/a><\/li><li><a href=\"#m11\">Kontakt na pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f<\/a><\/li><li><a href=\"#m13\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li><li><a href=\"#m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li><li><a href=\"#m25\">P\u0159ed\u00e1v\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li><li><a href=\"#m24\">Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/a><\/li><li><a href=\"#m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/a><\/li><li><a href=\"#m317\">Obchodn\u00ed a podnikatelsk\u00e9 slu\u017eby<\/a><\/li><li><a href=\"#m326\">Poskytovatel platebn\u00edch slu\u017eeb<\/a><\/li><li><a href=\"#m325\">Kontrola \u00fav\u011bru<\/a><\/li><li><a href=\"#m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/a><\/li><li><a href=\"#m182\">Kontakt<\/a><\/li><li><a href=\"#m17\">Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/a><\/li><li><a href=\"#m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/a><\/li><li><a href=\"#m264\">Online marketing<\/a><\/li><li><a href=\"#m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/a><\/li><li><a href=\"#m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/a><\/li><li><a href=\"#m12\">Vymaz\u00e1n\u00ed dat<\/a><\/li><li><a href=\"#m15\">Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/a><\/li><li><a href=\"#m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/a><\/li><li><a href=\"#m42\">Definice pojm\u016f<\/a><\/li><\/ul><h2>Zodpov\u011bdn\u00fd<\/h2><p>Roman Kobosil \/\/ DrainMaster<br>c\/o IP-Management #8351<br>Ludwig-Erhard-Str. 18<br>20459 Hamburg<br>N\u011bmecko <\/p><p><strong>E-mailov\u00e1 adresa:<\/strong> info@drain-master.de<\/p><p><strong>Telefon:<\/strong> +49 3083797726<\/p><p><strong>Otisk:<\/strong> <a href=\"https:\/\/drain-master.de\/cs\/otisk\/\">https:\/\/drain-master.de\/impressum\/<\/a><\/p><h2>Kontakt na pov\u011b\u0159ence pro ochranu osobn\u00edch \u00fadaj\u016f<\/h2><p>Roman Kobosil \/\/ DrainMaster<br>c\/o IP-Management #8351<br>Ludwig-Erhard-Str. 18<br>20459 Hamburg<br>N\u011bmecko <\/p><p><strong>E-mailov\u00e1 adresa:<\/strong> info@drain-master.de<\/p><p><strong>Oblast p\u016fsobnosti: Tyto<\/strong> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na webov\u00e9 str\u00e1nky Drain-Master.de i na mobiln\u00ed aplikaci \u201eDrainMaster Plus\u201c pro syst\u00e9my iOS a Android.<\/p><h2>P\u0159ehled zpracov\u00e1n\u00ed<\/h2><p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje typy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na subjekty \u00fadaj\u016f.<\/p><h3>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/h3><ul><li>Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy).<\/li><li>Obsahov\u00e1 data (nap\u0159. z\u00e1znamy v online formul\u00e1\u0159\u00edch).<\/li><li>Kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li><li>Meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li>\u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li><li>\u00dadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby).<\/li><li>\u00dadaje o smlouv\u011b (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edka).<\/li><li>Platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb).<\/li><li>Autentiza\u010dn\u00ed \u00fadaje (nap\u0159. identifik\u00e1tor UID Firebase, e-mail, hash \u0161ifrovan\u00e9ho hesla, \u010dasy p\u0159ihl\u00e1\u0161en\u00ed).<\/li><li>Diagnostick\u00e9 \u00fadaje (nap\u0159. hl\u00e1\u0161en\u00ed o p\u00e1dech, protokoly o v\u00fdkonu a chyb\u00e1ch bez osobn\u00edho odkazu).<\/li><li>Statistiky pou\u017e\u00edv\u00e1n\u00ed aplikace (anonymizovan\u00e9 \u00fadaje o ud\u00e1lostech pro technick\u00e9 zlep\u0161en\u00ed).<\/li><\/ul><h3>Kategorie dot\u010den\u00fdch osob<\/h3><ul><li>Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li><li>Z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li><li>Komunika\u010dn\u00ed partne\u0159i.<\/li><li>Z\u00e1kazn\u00edci.<\/li><li>U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><\/ul><h3>\u00da\u010dely zpracov\u00e1n\u00ed<\/h3><ul><li>Posouzen\u00ed \u00fav\u011bruschopnosti a \u00fav\u011brov\u00e9 bonity.<\/li><li>Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li>Vyhodnocen\u00ed akce n\u00e1v\u0161t\u011bvy.<\/li><li>Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li><li>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li><li>P\u0159\u00edm\u00fd marketing (nap\u0159. prost\u0159ednictv\u00edm e-mailu nebo po\u0161ty).<\/li><li>Z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing.<\/li><li>\u017d\u00e1dosti o kontakt a komunikace.<\/li><li>M\u011b\u0159en\u00ed konverz\u00ed (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed).<\/li><li>Profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li><li>Remarketing.<\/li><li>M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li><li>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li><li>Sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie).<\/li><li>Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9ho servisu.<\/li><li>Spr\u00e1va a zodpov\u00edd\u00e1n\u00ed dotaz\u016f.<\/li><li>Tvorba c\u00edlov\u00fdch skupin (ur\u010den\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu).<\/li><li>Poskytov\u00e1n\u00ed a zabezpe\u010den\u00ed mobiln\u00ed aplikace (provoz aplikace, funkce p\u0159ihl\u00e1\u0161en\u00ed, anal\u00fdza chyb).<\/li><li>Zlep\u0161ov\u00e1n\u00ed stability a v\u00fdkonu aplikace na z\u00e1klad\u011b anonymn\u00edch \u00fadaj\u016f o pou\u017e\u00edv\u00e1n\u00ed.<\/li><\/ul><h3>Automatizovan\u00e9 rozhodov\u00e1n\u00ed v jednotliv\u00fdch p\u0159\u00edpadech<\/h3><ul><li>\u00dav\u011brov\u00e1 zpr\u00e1va (rozhodnut\u00ed na z\u00e1klad\u011b kontroly \u00fav\u011bruschopnosti).<\/li><\/ul><h3>P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/h3><p>N\u00ed\u017ee uv\u00e1d\u00edme pr\u00e1vn\u00ed z\u00e1klad obecn\u00e9ho na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR), na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Vezm\u011bte pros\u00edm na v\u011bdom\u00ed, \u017ee krom\u011b ustanoven\u00ed GDPR mohou platit vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f ve va\u0161\u00ed zemi nebo v zemi na\u0161eho bydli\u0161t\u011b a s\u00eddla. Pokud by v jednotliv\u00fdch p\u0159\u00edpadech byly relevantn\u00ed dal\u0161\u00ed specifick\u00e9 pr\u00e1vn\u00ed z\u00e1klady, budeme v\u00e1s o nich informovat v prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p><ul><li><strong>Souhlas (\u010dl. 6 odst. 1 p\u00edsm. a) DSGVO)<\/strong> \u2013 Subjekt \u00fadaj\u016f ud\u011blil souhlas se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f, kter\u00e9 se ho t\u00fdkaj\u00ed, pro konkr\u00e9tn\u00ed \u00fa\u010del nebo \u00fa\u010dely.<\/li><li><strong>Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. b DSGVO<\/strong> ) \u2013 Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je subjekt \u00fadaj\u016f, nebo pro proveden\u00ed p\u0159edsmluvn\u00edch opat\u0159en\u00ed p\u0159ijat\u00fdch na \u017e\u00e1dost subjektu \u00fadaj\u016f.<\/li><li><strong>Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 bod 1 p\u00edsm. c) DSGVO<\/strong> ) \u2013 zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti, kter\u00e1 se na spr\u00e1vce vztahuje.<\/li><li><strong>Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO)<\/strong> \u2013 Zpracov\u00e1n\u00ed je nezbytn\u00e9 k ochran\u011b opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spr\u00e1vce nebo t\u0159et\u00ed strany, pokud p\u0159ed t\u011bmito z\u00e1jmy nemaj\u00ed p\u0159ednost z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody subjektu \u00fadaj\u016f, kter\u00e9 vy\u017eaduj\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li><\/ul><h2>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h2><p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed, abychom zajistili \u00farove\u0148 ochrany odpov\u00eddaj\u00edc\u00ed riziku v souladu s pr\u00e1vn\u00edmi po\u017eadavky, s p\u0159ihl\u00e9dnut\u00edm ke stavu techniky, n\u00e1klad\u016fm na proveden\u00ed a povaze, rozsahu, okolnostem a \u00fa\u010del\u016fm zpracov\u00e1n\u00ed, jako\u017e i k r\u016fzn\u00e9 pravd\u011bpodobnosti v\u00fdskytu a rozsahu ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob.<\/p><p>Tato opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f prost\u0159ednictv\u00edm kontroly fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu k \u00fadaj\u016fm, vstupu do nich, jejich zp\u0159\u00edstupn\u011bn\u00ed, zaji\u0161t\u011bn\u00ed jejich dostupnosti a odd\u011blen\u00ed. D\u00e1le jsme zavedli postupy pro zaji\u0161t\u011bn\u00ed v\u00fdkonu pr\u00e1v subjekt\u016f \u00fadaj\u016f, vymaz\u00e1n\u00ed \u00fadaj\u016f a reakce na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho zohled\u0148ujeme ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji nebo v\u00fdb\u011bru hardwaru, softwaru a postup\u016f v souladu se z\u00e1sadou ochrany \u00fadaj\u016f, a to prost\u0159ednictv\u00edm n\u00e1vrhu technologie a v\u00fdchoz\u00edch nastaven\u00ed \u0161etrn\u00fdch k ochran\u011b \u00fadaj\u016f.<\/p><p><strong>\u0160ifrov\u00e1n\u00ed SSL (https<\/strong>): Pro ochranu va\u0161ich \u00fadaj\u016f p\u0159en\u00e1\u0161en\u00fdch prost\u0159ednictv\u00edm na\u0161\u00ed online nab\u00eddky pou\u017e\u00edv\u00e1me \u0161ifrov\u00e1n\u00ed SSL. Takov\u00e9 \u0161ifrovan\u00e9 p\u0159ipojen\u00ed pozn\u00e1te podle p\u0159edpony https:\/\/ v adresn\u00edm \u0159\u00e1dku prohl\u00ed\u017ee\u010de.<\/p><h2>P\u0159ed\u00e1v\u00e1n\u00ed a zve\u0159ej\u0148ov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2><p>V pr\u016fb\u011bhu na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mohou b\u00fdt \u00fadaje p\u0159ed\u00e1ny nebo zp\u0159\u00edstupn\u011bny jin\u00fdm org\u00e1n\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m. P\u0159\u00edjemci t\u011bchto \u00fadaj\u016f mohou b\u00fdt nap\u0159\u00edklad platebn\u00ed instituce v souvislosti s platebn\u00edmi transakcemi, poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159eni \u00fakoly v oblasti IT nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00fdch str\u00e1nek. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a zejm\u00e9na uzav\u00edr\u00e1me s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p><h2>Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch<\/h2><p>Pokud zpracov\u00e1v\u00e1me \u00fadaje ve t\u0159et\u00ed zemi (tj. mimo Evropskou unii (EU), Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP)) nebo zpracov\u00e1n\u00ed prob\u00edh\u00e1 v souvislosti s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran nebo sd\u011blov\u00e1n\u00edm \u010di p\u0159ed\u00e1v\u00e1n\u00edm \u00fadaj\u016f jin\u00fdm osob\u00e1m, org\u00e1n\u016fm nebo spole\u010dnostem, d\u011bje se tak pouze v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/p><p>Na z\u00e1klad\u011b v\u00fdslovn\u00e9ho souhlasu nebo smluvn\u011b \u010di z\u00e1konn\u011b po\u017eadovan\u00e9ho p\u0159ed\u00e1n\u00ed zpracov\u00e1v\u00e1me nebo nech\u00e1v\u00e1me zpracov\u00e1vat \u00fadaje pouze ve t\u0159et\u00edch zem\u00edch s uzn\u00e1vanou \u00farovn\u00ed ochrany \u00fadaj\u016f, smluvn\u00edm z\u00e1vazkem prost\u0159ednictv\u00edm tzv. standardn\u00edch ochrann\u00fdch dolo\u017eek Komise EU, za p\u0159\u00edtomnosti osv\u011bd\u010den\u00ed nebo z\u00e1vazn\u00fdch intern\u00edch p\u0159edpis\u016f o ochran\u011b \u00fadaj\u016f (\u010dl. 44 a\u017e 49 GDPR, informa\u010dn\u00ed str\u00e1nka Komise EU: https: <a href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\" target=\"_blank\" rel=\"noopener\">\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de<\/a> ).<\/p><p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed aplikace se pou\u017e\u00edvaj\u00ed slu\u017eby spole\u010dnosti Google Ireland Limited (Firebase). Zpracov\u00e1n\u00ed v USA nelze zcela vylou\u010dit.<br>Spole\u010dnost Google LLC je certifikov\u00e1na v souladu s R\u00e1mcem EU a USA pro ochranu osobn\u00edch \u00fadaj\u016f (DPF), kter\u00fd zaji\u0161\u0165uje odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f<br><a href=\"https:\/\/www.dataprivacyframework.gov\/list\" target=\"_blank\" rel=\"noopener\">(seznamDPF<\/a>). <\/p><h2>Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2><p>Soubory cookie jsou mal\u00e9 textov\u00e9 soubory nebo jin\u00e9 pam\u011b\u0165ov\u00e9 pozn\u00e1mky, kter\u00e9 ukl\u00e1daj\u00ed informace v koncov\u00fdch za\u0159\u00edzen\u00edch a \u010dtou informace z koncov\u00fdch za\u0159\u00edzen\u00ed. Nap\u0159\u00edklad k ulo\u017een\u00ed stavu p\u0159ihl\u00e1\u0161en\u00ed do u\u017eivatelsk\u00e9ho \u00fa\u010dtu, obsahu n\u00e1kupn\u00edho ko\u0161\u00edku v e-shopu, nav\u0161t\u00edven\u00e9ho obsahu nebo funkc\u00ed pou\u017eit\u00fdch v online nab\u00eddce. Soubory cookie mohou b\u00fdt tak\u00e9 pou\u017eity k r\u016fzn\u00fdm \u00fa\u010del\u016fm, nap\u0159. pro funk\u010dnost, bezpe\u010dnost a komfort online nab\u00eddek a pro vytv\u00e1\u0159en\u00ed anal\u00fdz n\u00e1v\u0161t\u011bvnosti.<\/p><p><strong>Ozn\u00e1men\u00ed o souhlasu: <\/strong>Soubory cookie pou\u017e\u00edv\u00e1me v souladu se z\u00e1konn\u00fdmi po\u017eadavky. Proto od u\u017eivatel\u016f z\u00edsk\u00e1v\u00e1me p\u0159edchoz\u00ed souhlas, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy to z\u00e1kon nevy\u017eaduje. Souhlas nen\u00ed nutn\u00fd zejm\u00e9na tehdy, pokud je ukl\u00e1d\u00e1n\u00ed a \u010dten\u00ed informac\u00ed, tj. tak\u00e9 soubor\u016f cookie, nezbytn\u011b nutn\u00e9 k tomu, aby u\u017eivateli byla poskytnuta j\u00edm v\u00fdslovn\u011b po\u017eadovan\u00e1 telemedi\u00e1ln\u00ed slu\u017eba (tj. na\u0161e online nab\u00eddka). Odvolateln\u00fd souhlas je u\u017eivatel\u016fm jasn\u011b sd\u011blen a obsahuje informace o pou\u017eit\u00ed p\u0159\u00edslu\u0161n\u00e9ho souboru cookie.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f <\/strong>: Pr\u00e1vn\u00ed z\u00e1klad podle z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f, na jeho\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje u\u017eivatel\u016f pomoc\u00ed soubor\u016f cookie, z\u00e1vis\u00ed na tom, zda u\u017eivatele po\u017e\u00e1d\u00e1me o souhlas. Pokud u\u017eivatel\u00e9 souhlas\u00ed, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed jejich \u00fadaj\u016f jejich deklarovan\u00fd souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b budou \u00fadaje zpracov\u00e1van\u00e9 pomoc\u00ed soubor\u016f cookie zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (nap\u0159. p\u0159i obchodn\u00ed spr\u00e1v\u011b na\u0161\u00ed online nab\u00eddky a zlep\u0161ov\u00e1n\u00ed jej\u00ed pou\u017eitelnosti) nebo, pokud se tak d\u011bje v souvislosti s pln\u011bn\u00edm na\u0161ich smluvn\u00edch z\u00e1vazk\u016f, pokud je pou\u017eit\u00ed soubor\u016f cookie nezbytn\u00e9 pro pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f. \u00da\u010dely, pro kter\u00e9 zpracov\u00e1v\u00e1me soubory cookie, vysv\u011btlujeme v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f nebo v r\u00e1mci na\u0161ich postup\u016f pro ud\u011blov\u00e1n\u00ed souhlasu a zpracov\u00e1n\u00ed.<\/p><p><strong>Doba ulo\u017een\u00ed <\/strong>: Pokud jde o dobu ulo\u017een\u00ed, rozli\u0161uj\u00ed se n\u00e1sleduj\u00edc\u00ed typy soubor\u016f cookie:<\/p><ul><li><strong>Do\u010dasn\u00e9 soubory cookie (tak\u00e9: soubory cookie relace):<\/strong> Do\u010dasn\u00e9 soubory cookie se vyma\u017eou nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online nab\u00eddku a zav\u0159e sv\u00e9 koncov\u00e9 za\u0159\u00edzen\u00ed (nap\u0159. prohl\u00ed\u017ee\u010d nebo mobiln\u00ed aplikaci).<\/li><li><strong>Trval\u00e9 soubory cookie<\/strong>: Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po uzav\u0159en\u00ed koncov\u00e9ho za\u0159\u00edzen\u00ed. Lze nap\u0159\u00edklad ulo\u017eit stav p\u0159ihl\u00e1\u0161en\u00ed nebo p\u0159\u00edmo zobrazit preferovan\u00fd obsah, kdy\u017e u\u017eivatel znovu nav\u0161t\u00edv\u00ed webovou str\u00e1nku. Stejn\u011b tak lze pro m\u011b\u0159en\u00ed dosahu pou\u017e\u00edt \u00fadaje o u\u017eivatel\u00edch shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed soubor\u016f cookie. Pokud u\u017eivatel\u016fm neposkytneme v\u00fdslovn\u00e9 informace o typu a dob\u011b ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie (nap\u0159. p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed souhlasu), m\u011bli by u\u017eivatel\u00e9 p\u0159edpokl\u00e1dat, \u017ee soubory cookie jsou trval\u00e9 a mohou b\u00fdt ulo\u017eeny a\u017e po dobu dvou let.<\/li><\/ul><p><strong>Obecn\u00e9 informace o odvol\u00e1n\u00ed a n\u00e1mitce (opt-out): <\/strong> V z\u00e1vislosti na tom, zda je zpracov\u00e1n\u00ed zalo\u017eeno na souhlasu nebo na z\u00e1konn\u00e9m povolen\u00ed, m\u00e1te mo\u017enost kdykoli odvolat ud\u011blen\u00fd souhlas nebo vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed va\u0161ich \u00fadaj\u016f pomoc\u00ed technologi\u00ed cookies (souhrnn\u011b ozna\u010dov\u00e1no jako \u201eopt-out\u201c). Sv\u016fj nesouhlas m\u016f\u017eete nejprve vyj\u00e1d\u0159it prost\u0159ednictv\u00edm nastaven\u00ed sv\u00e9ho prohl\u00ed\u017ee\u010de, nap\u0159. deaktivac\u00ed pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie (\u010d\u00edm\u017e m\u016f\u017ee b\u00fdt omezena i funk\u010dnost na\u0161\u00ed online nab\u00eddky). Nesouhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie pro \u00fa\u010dely online marketingu lze vyj\u00e1d\u0159it tak\u00e9 prost\u0159ednictv\u00edm r\u016fzn\u00fdch slu\u017eeb, zejm\u00e9na v p\u0159\u00edpad\u011b sledov\u00e1n\u00ed, na webov\u00fdch str\u00e1nk\u00e1ch <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a> a <a href=\"https:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/<\/a>. Krom\u011b toho m\u016f\u017eete v r\u00e1mci informac\u00ed o poskytovatel\u00edch slu\u017eeb a pou\u017e\u00edvan\u00fdch souborech cookie obdr\u017eet dal\u0161\u00ed pokyny, jak vzn\u00e9st n\u00e1mitku.<\/p><p><strong>Zpracov\u00e1n\u00ed \u00fadaj\u016f ze soubor\u016f cookie na z\u00e1klad\u011b souhlasu:<\/strong> Souhlasy u\u017eivatel\u016f s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo se zpracov\u00e1n\u00edm a poskytovateli uveden\u00fdmi v postupu pro spr\u00e1vu souhlas\u016f se soubory cookie mohou b\u00fdt z\u00edsk\u00e1ny a spravov\u00e1ny a u\u017eivateli odvol\u00e1ny. Prohl\u00e1\u0161en\u00ed o souhlasu se ukl\u00e1d\u00e1, aby se nemuselo opakovat a aby bylo mo\u017en\u00e9 souhlas prok\u00e1zat v souladu se z\u00e1konnou povinnost\u00ed. Ukl\u00e1d\u00e1n\u00ed m\u016f\u017ee prob\u00edhat na stran\u011b serveru a\/nebo v souboru cookie (tzv. opt-in cookie nebo pomoc\u00ed srovnateln\u00fdch technologi\u00ed), aby bylo mo\u017en\u00e9 p\u0159i\u0159adit souhlas u\u017eivateli nebo jeho za\u0159\u00edzen\u00ed. S v\u00fdhradou individu\u00e1ln\u00edch informac\u00ed o poskytovatel\u00edch slu\u017eeb spr\u00e1vy soubor\u016f cookie plat\u00ed n\u00e1sleduj\u00edc\u00ed informace: Doba ulo\u017een\u00ed souhlasu m\u016f\u017ee b\u00fdt a\u017e dva roky. Zde je vytvo\u0159en pseudonymn\u00ed identifik\u00e1tor u\u017eivatele, kter\u00fd je ulo\u017een spolu s \u010dasem ud\u011blen\u00ed souhlasu, informacemi o rozsahu souhlasu (nap\u0159. kter\u00e9 kategorie soubor\u016f cookie a\/nebo poskytovatel\u00e9 slu\u017eeb) a tak\u00e9 o pou\u017eit\u00e9m prohl\u00ed\u017ee\u010di, syst\u00e9mu a koncov\u00e9m za\u0159\u00edzen\u00ed.<\/p><p><strong>Nastaven\u00ed soubor\u016f cookie\/mo\u017enost n\u00e1mitky:<\/strong><\/p><h2>Obchodn\u00ed a podnikatelsk\u00e9 slu\u017eby<\/h2><p>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich smluvn\u00edch a obchodn\u00edch partner\u016f, nap\u0159. z\u00e1kazn\u00edk\u016f a z\u00e1jemc\u016f (d\u00e1le spole\u010dn\u011b jen \u201esmluvn\u00ed partne\u0159i\u201c), v r\u00e1mci smluvn\u00edch a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f a souvisej\u00edc\u00edch opat\u0159en\u00ed a v r\u00e1mci komunikace se smluvn\u00edmi partnery (nebo p\u0159edsmluvn\u00ed komunikace), nap\u0159. za \u00fa\u010delem zodpov\u011bzen\u00ed dotaz\u016f.<\/p><p>Tyto \u00fadaje zpracov\u00e1v\u00e1me za \u00fa\u010delem pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f, ochrany na\u0161ich pr\u00e1v a pro \u00fa\u010dely administrativn\u00edch \u00fakol\u016f spojen\u00fdch s t\u011bmito informacemi, jako\u017e i pro organizaci podnik\u00e1n\u00ed. V r\u00e1mci platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f poskytujeme \u00fadaje smluvn\u00edch partner\u016f t\u0159et\u00edm stran\u00e1m pouze v rozsahu, kter\u00fd je nezbytn\u00fd pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely nebo pro pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed nebo se souhlasem dot\u010den\u00fdch osob (nap\u0159. z\u00fa\u010dastn\u011bn\u00fdm telekomunika\u010dn\u00edm, dopravn\u00edm a jin\u00fdm pomocn\u00fdm slu\u017eb\u00e1m, jako\u017e i subdodavatel\u016fm, bank\u00e1m, da\u0148ov\u00fdm a pr\u00e1vn\u00edm poradc\u016fm, poskytovatel\u016fm platebn\u00edch slu\u017eeb nebo finan\u010dn\u00edm \u00fa\u0159ad\u016fm). O dal\u0161\u00edch form\u00e1ch zpracov\u00e1n\u00ed, nap\u0159. pro marketingov\u00e9 \u00fa\u010dely, budou smluvn\u00ed partne\u0159i informov\u00e1ni v r\u00e1mci tohoto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p><p>O \u00fadaj\u00edch pot\u0159ebn\u00fdch pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely informujeme smluvn\u00ed partnery p\u0159ed nebo v pr\u016fb\u011bhu shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f, nap\u0159. v online formul\u00e1\u0159\u00edch, prost\u0159ednictv\u00edm zvl\u00e1\u0161tn\u00edho ozna\u010den\u00ed (nap\u0159. barvami) nebo symboly (nap\u0159. hv\u011bzdi\u010dkami nebo podobn\u011b) nebo osobn\u011b.<\/p><p>\u00dadaje vyma\u017eeme po uplynut\u00ed z\u00e1konn\u00e9 z\u00e1ruky a srovnateln\u00fdch povinnost\u00ed, tj. v z\u00e1sad\u011b po 4 letech, pokud nejsou \u00fadaje ulo\u017eeny v z\u00e1kaznick\u00e9m \u00fa\u010dtu, nap\u0159. po dobu, po kterou mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z pr\u00e1vn\u00edch d\u016fvod\u016f archivace (nap\u0159. pro da\u0148ov\u00e9 \u00fa\u010dely obvykle 10 let). \u00dadaje, kter\u00e9 n\u00e1m smluvn\u00ed partner sd\u011blil v r\u00e1mci zak\u00e1zky, vyma\u017eeme v souladu se specifikac\u00ed zak\u00e1zky, a to v z\u00e1sad\u011b po ukon\u010den\u00ed zak\u00e1zky.<\/p><p>Pokud k poskytov\u00e1n\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edv\u00e1me poskytovatele nebo platformy t\u0159et\u00edch stran, plat\u00ed ve vztahu mezi u\u017eivateli a poskytovateli podm\u00ednky a ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f nebo platforem t\u0159et\u00edch stran.<\/p><p><strong>\u00da\u010det z\u00e1kazn\u00edka<\/strong>: Smluvn\u00ed partne\u0159i si mohou v r\u00e1mci na\u0161\u00ed online nab\u00eddky vytvo\u0159it \u00fa\u010det (nap\u0159. z\u00e1kaznick\u00fd nebo u\u017eivatelsk\u00fd \u00fa\u010det, zkr\u00e1cen\u011b \u201ez\u00e1kaznick\u00fd \u00fa\u010det\u201c). Pokud je vy\u017eadov\u00e1na registrace z\u00e1kaznick\u00e9ho \u00fa\u010dtu, budou o tom smluvn\u00ed partne\u0159i informov\u00e1ni a budou jim sd\u011bleny \u00fadaje pot\u0159ebn\u00e9 k registraci. \u00da\u010dty z\u00e1kazn\u00edk\u016f nejsou ve\u0159ejn\u00e9 a vyhled\u00e1va\u010de je nemohou indexovat. V r\u00e1mci registrace a n\u00e1sledn\u00fdch p\u0159ihl\u00e1\u0161en\u00ed a pou\u017e\u00edv\u00e1n\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu ukl\u00e1d\u00e1me IP adresy z\u00e1kazn\u00edk\u016f spolu s \u010dasy p\u0159\u00edstup\u016f, abychom mohli prok\u00e1zat registraci a zabr\u00e1nit p\u0159\u00edpadn\u00e9mu zneu\u017eit\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu.<\/p><p>Pokud z\u00e1kazn\u00edk ukon\u010d\u00ed sv\u016fj z\u00e1kaznick\u00fd \u00fa\u010det, budou \u00fadaje t\u00fdkaj\u00edc\u00ed se z\u00e1kaznick\u00e9ho \u00fa\u010dtu vymaz\u00e1ny, pokud jejich uchov\u00e1n\u00ed nen\u00ed vy\u017eadov\u00e1no ze z\u00e1konn\u00fdch d\u016fvod\u016f. Z\u00e1kazn\u00edci jsou zodpov\u011bdn\u00ed za z\u00e1lohov\u00e1n\u00ed sv\u00fdch dat p\u0159i ukon\u010den\u00ed z\u00e1kaznick\u00e9ho \u00fa\u010dtu.<\/p><p><strong>Ekonomick\u00e9 anal\u00fdzy a pr\u016fzkum trhu<\/strong>: Z obchodn\u00edch d\u016fvod\u016f a abychom mohli rozpoznat tr\u017en\u00ed trendy, p\u0159\u00e1n\u00ed smluvn\u00edch partner\u016f a u\u017eivatel\u016f, analyzujeme \u00fadaje, kter\u00e9 m\u00e1me k dispozici o obchodn\u00edch transakc\u00edch, smlouv\u00e1ch, popt\u00e1vk\u00e1ch atd., p\u0159i\u010dem\u017e skupina dot\u010den\u00fdch osob m\u016f\u017ee zahrnovat smluvn\u00ed partnery, z\u00e1jemce, z\u00e1kazn\u00edky, n\u00e1v\u0161t\u011bvn\u00edky a u\u017eivatele na\u0161\u00ed online nab\u00eddky.<\/p><p>Anal\u00fdzy se prov\u00e1d\u011bj\u00ed pro \u00fa\u010dely hodnocen\u00ed podniku, marketingu a pr\u016fzkumu trhu (nap\u0159. pro ur\u010den\u00ed skupin z\u00e1kazn\u00edk\u016f s r\u016fzn\u00fdmi charakteristikami). P\u0159itom m\u016f\u017eeme zohlednit profily registrovan\u00fdch u\u017eivatel\u016f, pokud jsou k dispozici, spolu s jejich \u00fadaji, nap\u0159. vyu\u017e\u00edvan\u00fdmi slu\u017ebami. Anal\u00fdzy slou\u017e\u00ed pouze n\u00e1m a nejsou zve\u0159ej\u0148ov\u00e1ny navenek, pokud se nejedn\u00e1 o anonymn\u00ed anal\u00fdzy se souhrnn\u00fdmi, tj. anonymizovan\u00fdmi hodnotami. Krom\u011b toho bereme ohled na soukrom\u00ed u\u017eivatel\u016f a \u00fadaje pro \u00fa\u010dely anal\u00fdzy zpracov\u00e1v\u00e1me pokud mo\u017eno pseudonymn\u011b, a pokud je to mo\u017en\u00e9, tak anonymn\u011b (nap\u0159. jako souhrnn\u00e9 \u00fadaje).<\/p><p><strong>Obchod a e-commerce<\/strong>: Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich z\u00e1kazn\u00edk\u016f, abychom jim umo\u017enili v\u00fdb\u011br, n\u00e1kup nebo objedn\u00e1vku vybran\u00fdch produkt\u016f, zbo\u017e\u00ed a souvisej\u00edc\u00edch slu\u017eeb, jako\u017e i jejich platbu a doru\u010den\u00ed nebo proveden\u00ed. Pokud je to pro vy\u0159\u00edzen\u00ed objedn\u00e1vky nezbytn\u00e9, vyu\u017e\u00edv\u00e1me k doru\u010den\u00ed nebo vy\u0159\u00edzen\u00ed objedn\u00e1vky v\u016f\u010di na\u0161im z\u00e1kazn\u00edk\u016fm poskytovatele slu\u017eeb, zejm\u00e9na po\u0161tovn\u00ed, spedi\u010dn\u00ed a p\u0159epravn\u00ed spole\u010dnosti. Ke zpracov\u00e1n\u00ed platebn\u00edch transakc\u00ed vyu\u017e\u00edv\u00e1me slu\u017eeb bank a poskytovatel\u016f platebn\u00edch slu\u017eeb. Po\u017eadovan\u00e9 informace jsou jako takov\u00e9 ozna\u010deny v r\u00e1mci objedn\u00e1vky nebo srovnateln\u00e9ho n\u00e1kupn\u00edho procesu a zahrnuj\u00ed informace pot\u0159ebn\u00e9 pro dod\u00e1n\u00ed nebo poskytnut\u00ed a fakturaci, jako\u017e i kontaktn\u00ed \u00fadaje, abychom v\u00e1s mohli kontaktovat.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li><strong>Posti\u017een\u00e9 osoby:<\/strong> Zainteresovan\u00e9 strany, obchodn\u00ed a smluvn\u00ed partne\u0159i, z\u00e1kazn\u00edci.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9ho servisu, \u017e\u00e1dosti o kontakt a komunikace, kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy, spr\u00e1va a reakce na \u017e\u00e1dosti, bezpe\u010dnostn\u00ed opat\u0159en\u00ed, vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bv, z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 lit. b. DSGVO), pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 S. 1 lit. c. DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO).<\/li><\/ul><h2>Poskytovatel platebn\u00edch slu\u017eeb<\/h2><p>V r\u00e1mci smluvn\u00edch a jin\u00fdch pr\u00e1vn\u00edch vztah\u016f, na z\u00e1klad\u011b pr\u00e1vn\u00edch povinnost\u00ed nebo jinak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f nab\u00edz\u00edme subjekt\u016fm \u00fadaj\u016f efektivn\u00ed a bezpe\u010dn\u00e9 mo\u017enosti platby a vyu\u017e\u00edv\u00e1me k tomu krom\u011b bank a \u00fav\u011brov\u00fdch instituc\u00ed i dal\u0161\u00ed poskytovatele platebn\u00edch slu\u017eeb (d\u00e1le jen \u201eposkytovatel\u00e9 platebn\u00edch slu\u017eeb\u201c).<\/p><p>\u00dadaje zpracov\u00e1van\u00e9 poskytovateli platebn\u00edch slu\u017eeb zahrnuj\u00ed invent\u00e1rn\u00ed \u00fadaje, jako je jm\u00e9no a adresa, bankovn\u00ed \u00fadaje, jako jsou \u010d\u00edsla \u00fa\u010dt\u016f nebo kreditn\u00edch karet, hesla, TAN a kontroln\u00ed sou\u010dty, a tak\u00e9 informace t\u00fdkaj\u00edc\u00ed se smlouvy, \u010d\u00e1stky a p\u0159\u00edjemce. Tyto informace jsou pot\u0159ebn\u00e9 k prov\u00e1d\u011bn\u00ed transakc\u00ed. Zadan\u00e9 \u00fadaje v\u0161ak zpracov\u00e1vaj\u00ed a ukl\u00e1daj\u00ed pouze poskytovatel\u00e9 platebn\u00edch slu\u017eeb. Tj. nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace t\u00fdkaj\u00edc\u00ed se \u00fa\u010dtu nebo kreditn\u00ed karty, ale pouze informace s potvrzen\u00edm nebo negativn\u00ed informace o platb\u011b. Za ur\u010dit\u00fdch okolnost\u00ed mohou poskytovatel\u00e9 platebn\u00edch slu\u017eeb p\u0159ed\u00e1vat \u00fadaje \u00fav\u011brov\u00fdm agentur\u00e1m. \u00da\u010delem tohoto p\u0159enosu je ov\u011b\u0159en\u00ed toto\u017enosti a \u00fav\u011bruschopnosti. V tomto ohledu odkazujeme na VOP a informace o ochran\u011b \u00fadaj\u016f poskytovatel\u016f platebn\u00edch slu\u017eeb.<\/p><p>Na platebn\u00ed transakce se vztahuj\u00ed podm\u00ednky a ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f platebn\u00edch slu\u017eeb, kter\u00e9 jsou k dispozici na p\u0159\u00edslu\u0161n\u00fdch webov\u00fdch str\u00e1nk\u00e1ch nebo v transak\u010dn\u00edch aplikac\u00edch. Odkazujeme na n\u011b tak\u00e9 pro dal\u0161\u00ed informace a uplatn\u011bn\u00ed odvol\u00e1n\u00ed, informac\u00ed a dal\u0161\u00edch pr\u00e1v subjektu \u00fadaj\u016f.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb), smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edk\u016f), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li><strong>Posti\u017een\u00e9 osoby:<\/strong> Z\u00e1kazn\u00edci, z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a slu\u017eeb z\u00e1kazn\u00edk\u016fm.<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. b) DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO).<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>PayPal:<\/strong> platebn\u00ed slu\u017eby a \u0159e\u0161en\u00ed (nap\u0159. PayPal, PayPal Plus, Braintree); poskytovatel slu\u017eeb: (Evropa) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; webov\u00e9 str\u00e1nky: https: <a href=\"https:\/\/www.paypal.com\/de\" target=\"_blank\" rel=\"noopener\">\/\/www.paypal.com\/de;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full\" target=\"_blank\" rel=\"noopener\">\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/li><\/ul><h2>Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/h2><p>Abychom mohli na\u0161i online nab\u00eddku poskytovat bezpe\u010dn\u011b a efektivn\u011b, vyu\u017e\u00edv\u00e1me slu\u017eeb jednoho nebo v\u00edce poskytovatel\u016f webhostingu, z jejich\u017e server\u016f (nebo jimi spravovan\u00fdch server\u016f) je online nab\u00eddka p\u0159\u00edstupn\u00e1. Pro tyto \u00fa\u010dely m\u016f\u017eeme vyu\u017e\u00edvat infrastrukturn\u00ed a platformov\u00e9 slu\u017eby, v\u00fdpo\u010detn\u00ed kapacitu, \u00falo\u017en\u00fd prostor a datab\u00e1zov\u00e9 slu\u017eby, jako\u017e i bezpe\u010dnostn\u00ed slu\u017eby a slu\u017eby technick\u00e9 \u00fadr\u017eby.<\/p><p>\u00dadaje zpracov\u00e1van\u00e9 v r\u00e1mci poskytov\u00e1n\u00ed hostingov\u00e9 slu\u017eby mohou zahrnovat ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se u\u017eivatel\u016f na\u0161\u00ed online slu\u017eby, kter\u00e9 vzniknou v pr\u016fb\u011bhu jej\u00edho pou\u017e\u00edv\u00e1n\u00ed a komunikace. Pravideln\u011b se jedn\u00e1 o IP adresu, kter\u00e1 je nezbytn\u00e1 k tomu, abychom mohli prohl\u00ed\u017ee\u010d\u016fm doru\u010dit obsah online nab\u00eddek, a o v\u0161echny vstupy proveden\u00e9 v r\u00e1mci na\u0161\u00ed online nab\u00eddky nebo z webov\u00fdch str\u00e1nek.<\/p><p><strong>Odes\u00edl\u00e1n\u00ed a hosting e-mail\u016f<\/strong>: Webhostingov\u00e9 slu\u017eby, kter\u00e9 pou\u017e\u00edv\u00e1me, zahrnuj\u00ed tak\u00e9 odes\u00edl\u00e1n\u00ed, p\u0159ij\u00edm\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed e-mail\u016f. Pro tyto \u00fa\u010dely se zpracov\u00e1vaj\u00ed adresy p\u0159\u00edjemc\u016f a odes\u00edlatel\u016f a dal\u0161\u00ed informace t\u00fdkaj\u00edc\u00ed se odesl\u00e1n\u00ed e-mailu (nap\u0159. z\u00fa\u010dastn\u011bn\u00ed poskytovatel\u00e9) a obsah p\u0159\u00edslu\u0161n\u00fdch e-mail\u016f. V\u00fd\u0161e uveden\u00e9 \u00fadaje mohou b\u00fdt zpracov\u00e1v\u00e1ny tak\u00e9 pro \u00fa\u010dely detekce SPAMu. Upozor\u0148ujeme, \u017ee e-maily na internetu se zpravidla nepos\u00edlaj\u00ed v za\u0161ifrovan\u00e9 podob\u011b. E-maily jsou zpravidla \u0161ifrov\u00e1ny p\u0159i p\u0159enosu, ale (pokud nen\u00ed pou\u017eita metoda tzv. end-to-end \u0161ifrov\u00e1n\u00ed) nikoli na serverech, ze kter\u00fdch jsou odes\u00edl\u00e1ny a p\u0159ij\u00edm\u00e1ny. Nem\u016f\u017eeme proto p\u0159evz\u00edt \u017e\u00e1dnou odpov\u011bdnost za p\u0159enosovou cestu e-mail\u016f mezi odes\u00edlatelem a p\u0159\u00edjmem na na\u0161em serveru.<\/p><p><strong>Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch \u00fadaj\u016f a protokolov\u00fdch soubor\u016f<\/strong>: My sami (nebo n\u00e1\u0161 poskytovatel webhostingu) shroma\u017e\u010fujeme \u00fadaje o ka\u017ed\u00e9m p\u0159\u00edstupu na server (tzv. protokolov\u00e9 soubory serveru). Soubory protokolu serveru mohou obsahovat adresu a n\u00e1zev nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek a soubor\u016f, datum a \u010das p\u0159\u00edstupu, objem p\u0159enesen\u00fdch dat, ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ a verzi prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, URL odkazu (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla tak\u00e9 IP adresy a poskytovatele, kter\u00fd \u017e\u00e1dost podal.<\/p><p>Soubory protokol\u016f server\u016f mohou b\u00fdt pou\u017eity jednak pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. aby se zabr\u00e1nilo p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017eit\u00ed, tzv. \u00fatok\u016f DDoS), a jednak pro zaji\u0161t\u011bn\u00ed vyt\u00ed\u017een\u00ed server\u016f a jejich stability.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> \u00dadaje o obsahu (nap\u0159. \u00fadaje v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>Pr\u00e1vn\u00ed d\u016fvody<\/strong>: Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO).<\/li><\/ul><h2>Kontakt<\/h2><p>P\u0159i kontaktu s n\u00e1mi (nap\u0159. prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, e-mailu, telefonu nebo soci\u00e1ln\u00edch m\u00e9di\u00ed) jsou informace o tazatel\u00edch zpracov\u00e1v\u00e1ny v rozsahu nezbytn\u00e9m pro zodpov\u011bzen\u00ed po\u017eadavk\u016f na kontakt a p\u0159\u00edpadn\u00e1 po\u017eadovan\u00e1 opat\u0159en\u00ed.<\/p><p>Reakce na \u017e\u00e1dosti o kontakt v r\u00e1mci smluvn\u00edch nebo p\u0159edsmluvn\u00edch vztah\u016f je prov\u00e1d\u011bna za \u00fa\u010delem spln\u011bn\u00ed na\u0161ich smluvn\u00edch povinnost\u00ed nebo reakce na (p\u0159ed)smluvn\u00ed \u017e\u00e1dosti a jinak na z\u00e1klad\u011b opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f na reakci na \u017e\u00e1dosti.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li><strong>Posti\u017een\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partne\u0159i, z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: \u017e\u00e1dosti o kontakt a komunikace, spr\u00e1va a reakce na \u017e\u00e1dosti.<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. b) DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO).<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>Kontaktn\u00ed formul\u00e1\u0159: <\/strong>Pokud n\u00e1s u\u017eivatel\u00e9 kontaktuj\u00ed prost\u0159ednictv\u00edm na\u0161eho kontaktn\u00edho formul\u00e1\u0159e, e-mailu nebo jin\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f, zpracov\u00e1v\u00e1me \u00fadaje, kter\u00e9 n\u00e1m v t\u00e9to souvislosti sd\u011bl\u00ed, za \u00fa\u010delem vy\u0159\u00edzen\u00ed sd\u011blen\u00e9 \u017e\u00e1dosti. Za t\u00edmto \u00fa\u010delem zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje v r\u00e1mci p\u0159edsmluvn\u00edch a smluvn\u00edch obchodn\u00edch vztah\u016f, pokud je to nezbytn\u00e9 pro jejich pln\u011bn\u00ed, a v ostatn\u00edch p\u0159\u00edpadech na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, jako\u017e i z\u00e1jm\u016f komunika\u010dn\u00edch partner\u016f p\u0159i reakci na \u017e\u00e1dosti a na\u0161ich z\u00e1konn\u00fdch povinnost\u00ed uchov\u00e1v\u00e1n\u00ed.<\/li><li><strong>Help Scout:<\/strong> spr\u00e1va \u017e\u00e1dost\u00ed o kontakt a komunikace; poskytovatel slu\u017eeb: Help Scout Inc, 131 Tremont St, Boston, MA 02111-1338, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.helpscout.net\" target=\"_blank\" rel=\"noopener\">https:\/\/www.helpscout.net;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.helpscout.net\/company\/legal\/privacy\/\" target=\"_blank\" rel=\"noopener\">\/\/www.helpscout.net\/company\/legal\/privacy\/;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161\u0165uj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f v p\u0159\u00edpad\u011b zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): https: <a href=\"https:\/\/www.helpscout.com\/company\/legal\/dpa\/\" target=\"_blank\" rel=\"noopener\">\/\/www.helpscout.com\/company\/legal\/dpa\/;<\/a> smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: https: <a href=\"https:\/\/www.helpscout.com\/company\/legal\/dpa\/\" target=\"_blank\" rel=\"noopener\">\/\/www.helpscout.com\/company\/legal\/dpa\/<\/a>.<\/li><\/ul><h3><strong>Pou\u017e\u00edv\u00e1n\u00ed linky KI<\/strong><\/h3><p>V r\u00e1mci pou\u017e\u00edv\u00e1n\u00ed na\u0161ich slu\u017eeb m\u016f\u017eete komunikovat s na\u0161\u00edm telefonn\u00edm asistentem KI prost\u0159ednictv\u00edm telefonn\u00edho hovoru na poskytnut\u00e1 telefonn\u00ed \u010d\u00edsla. Tuto slu\u017ebu nab\u00edz\u00edme pomoc\u00ed slu\u017eby \u201e<a href=\"http:\/\/fonio.ai\/\" target=\"_blank\" rel=\"noopener\">fonio.ai<\/a>\u201c spole\u010dnosti fonioGmbH z Rakouska. Slu\u017eba je hostov\u00e1na v N\u011bmecku, ale v pr\u016fb\u011bhu pou\u017e\u00edv\u00e1n\u00ed slu\u017eby m\u016f\u017ee doj\u00edt k p\u0159enosu dat do t\u0159et\u00edch zem\u00ed. Prost\u0159ednictv\u00edm dohody o zpracov\u00e1n\u00ed zak\u00e1zek s poskytovatelem slu\u017eeb zaji\u0161\u0165ujeme, aby p\u0159\u00edpadn\u00fd p\u0159enos dat do t\u0159et\u00edch zem\u00ed odpov\u00eddal po\u017eadavk\u016fm GDPR.   <\/p><p>Shrom\u00e1\u017ed\u011bn\u00e9 a zpracovan\u00e9 \u00fadaje:<\/p><ul role=\"list\"><li>Kontaktn\u00ed \u00fadaje<\/li><li>\u00dadaje souvisej\u00edc\u00ed s kvalitou slu\u017eeb<\/li><li>Audio jazykov\u00e1 data<\/li><li>Telefonn\u00ed metadata<\/li><\/ul><p>Zapojen\u00ed zpracovatel\u00e9 zak\u00e1zek<\/p><ul role=\"list\"><li>fonio GmbH, Joanelligasse 5\/16, 1060 V\u00edde\u0148, Rakousko<\/li><\/ul><p>Pr\u00e1vn\u00ed z\u00e1klad<\/p><ul role=\"list\"><li>Oboustrann\u00fd opr\u00e1vn\u011bn\u00fd z\u00e1jem na z\u00e1klad\u011b \u010dl. 6 odst. 1 lit. f GDPR<\/li><\/ul><p>Dal\u0161\u00ed informace<\/p><ul role=\"list\"><li>Dal\u0161\u00ed informace o ochran\u011b \u00fadaj\u016f prost\u0159ednictv\u00edm pou\u017e\u00edv\u00e1n\u00ed <a href=\"http:\/\/fonio.ai\/\" target=\"_blank\" rel=\"noopener\">fonio.ai<\/a> lze z\u00edskat v prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f <a href=\"http:\/\/fonio.ai\/\" target=\"_blank\" rel=\"noopener\">fonio.ai<\/a>: <a href=\"https:\/\/www.fonio.ai\/datenschutzerklarung\" target=\"_blank\" rel=\"noopener\">https:\/\/www.fonio.ai\/datenschutzerklarung<\/a><\/li><\/ul><h2> <\/h2><h2>Zpracov\u00e1n\u00ed dat v aplikaci DrainMaster Plus<\/h2><p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed mobiln\u00ed aplikace \u201eDrainMaster Plus\u201c jsou osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1ny pouze v rozsahu nezbytn\u00e9m pro poskytov\u00e1n\u00ed funkc\u00ed. Aplikace je zcela bez sledovac\u00edch nebo reklamn\u00edch SDK. <\/p><h3>Ov\u011b\u0159ov\u00e1n\u00ed Firebase<\/h3><p>K zaji\u0161t\u011bn\u00ed p\u0159ihla\u0161ovac\u00edch funkc\u00ed prost\u0159ednictv\u00edm e-mailu a hesla pou\u017e\u00edv\u00e1me <strong>ov\u011b\u0159ov\u00e1n\u00ed Firebase (<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko). Do Firebase se p\u0159en\u00e1\u0161ej\u00ed pouze \u00fadaje pot\u0159ebn\u00e9 k p\u0159ihl\u00e1\u0161en\u00ed (e-mailov\u00e1 adresa a hash hesla). Tyto \u00fadaje nepou\u017e\u00edv\u00e1me pro marketingov\u00e9 \u00fa\u010dely.  <\/p><p><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed <strong>smlouvy<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. b GDPR).<br><strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f Firebase: https<\/strong> <a href=\"https:\/\/firebase.google.com\/support\/privacy\" target=\"_blank\" rel=\"noopener\">:\/\/firebase.google<\/a>.com\/support\/privacy<\/p><h3>Firebase Cloud Firestore \/ Datab\u00e1ze re\u00e1ln\u00e9ho \u010dasu<\/h3><p>Aplikace vyu\u017e\u00edv\u00e1 zabezpe\u010denou cloudovou datab\u00e1zi (Firebase Firestore) k synchronizaci dat o va\u0161\u00ed rostlin\u011b (nap\u0159. m\u011b\u0159en\u00ed, pozn\u00e1mky). Data jsou p\u0159i\u0159azena pouze k va\u0161emu osobn\u00edmu u\u017eivatelsk\u00e9mu \u00fa\u010dtu. Nejsou p\u0159ed\u00e1v\u00e1na t\u0159et\u00edm stran\u00e1m.  <\/p><p><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Pln\u011bn\u00ed <strong>smlouvy<\/strong> (\u010dl. 6 odst. 1 p\u00edsm. b GDPR).<\/p><h3>Sentry (sledov\u00e1n\u00ed chyb a anal\u00fdza stability)<\/h3><p><strong>Slu\u017ebu Sentry<\/strong> pou\u017e\u00edv\u00e1me k odhalov\u00e1n\u00ed a odstra\u0148ov\u00e1n\u00ed technick\u00fdch chyb v aplikaci.<br>Sentry shroma\u017e\u010fuje anonymn\u00ed technick\u00e9 informace o chyb\u00e1ch, kter\u00e9 se vyskytnou (nap\u0159. typ chyby, \u0159\u00e1dek k\u00f3du, verze aplikace, opera\u010dn\u00ed syst\u00e9m, model za\u0159\u00edzen\u00ed),<br>za \u00fa\u010delem zlep\u0161en\u00ed stability aplikace.<br>Nep\u0159ed\u00e1vaj\u00ed se \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje u\u017eivatele, p\u0159ihla\u0161ovac\u00ed \u00fadaje ani nam\u011b\u0159en\u00e9 hodnoty.<\/p><p><strong>Poskytovatel slu\u017eeb:<\/strong> Fremont Street 45, 8th Floor, San Francisco, CA 94105, USA. <\/p><p><strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/sentry.io\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/sentry.io\/privacy\/<\/a><\/p><p>Zpracov\u00e1n\u00ed \u00fadaj\u016f je zalo\u017eeno na na\u0161ich <strong>opr\u00e1vn\u011bn\u00fdch z\u00e1jmech<\/strong><br>p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed funk\u010dnosti, bezpe\u010dnosti a stability na\u0161\u00ed aplikace (\u010dl. 6 odst. 1 p\u00edsm. f GDPR).<br>Sentry ukl\u00e1d\u00e1 chybov\u00e1 hl\u00e1\u0161en\u00ed v\u00fdhradn\u011b v pseudonymizovan\u00e9 podob\u011b.<br><strong>P\u0159ed\u00e1v\u00e1n\u00ed je zalo\u017eeno na standardn\u00edch smluvn\u00edch dolo\u017ek\u00e1ch<\/strong> Komise EU,<br>aby byla zaji\u0161t\u011bna odpov\u00eddaj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f.<\/p><h3>M\u00edstn\u00ed \u00falo\u017ei\u0161t\u011b (re\u017eim offline)<\/h3><p>Ve v\u00fdchoz\u00edm nastaven\u00ed se v\u0161echna data o za\u0159\u00edzen\u00ed, nam\u011b\u0159en\u00e9 hodnoty a pozn\u00e1mky ukl\u00e1daj\u00ed lok\u00e1ln\u011b do koncov\u00e9ho za\u0159\u00edzen\u00ed. Synchronizace s cloudem prob\u00edh\u00e1 pouze v p\u0159\u00edpad\u011b, \u017ee se p\u0159ihl\u00e1s\u00edte a aktivn\u011b jej pou\u017e\u00edv\u00e1te. <\/p><h3>\u017d\u00e1dn\u00e9 sledovac\u00ed nebo reklamn\u00ed slu\u017eby<\/h3><p>V aplikaci <strong>se nepou\u017e\u00edvaj\u00ed \u017e\u00e1dn\u00e9 soubory cookie, sledovac\u00ed n\u00e1stroje ani reklamn\u00ed SDK<\/strong>. Nedoch\u00e1z\u00ed ke sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi ani k profilov\u00e1n\u00ed. <\/p><h2>Zpravodaj a elektronick\u00e1 ozn\u00e1men\u00ed<\/h2><p>Newslettery, e-maily a jin\u00e1 elektronick\u00e1 ozn\u00e1men\u00ed (d\u00e1le jen \u201enewsletter\u201c) zas\u00edl\u00e1me pouze se souhlasem p\u0159\u00edjemc\u016f nebo na z\u00e1klad\u011b z\u00e1konn\u00e9ho povolen\u00ed. Pokud je obsah newsletteru konkr\u00e9tn\u011b pops\u00e1n v pr\u016fb\u011bhu registrace, je rozhoduj\u00edc\u00ed pro souhlas u\u017eivatele. Krom\u011b toho na\u0161e informa\u010dn\u00ed bulletiny obsahuj\u00ed informace o na\u0161ich slu\u017eb\u00e1ch a o n\u00e1s.<\/p><p>Pro p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru na\u0161ich zpravodaj\u016f zpravidla sta\u010d\u00ed zadat e-mailovou adresu. M\u016f\u017eeme v\u00e1s v\u0161ak po\u017e\u00e1dat o uveden\u00ed jm\u00e9na pro \u00fa\u010dely osobn\u00ed adresy v newsletteru nebo jin\u00fdch \u00fadaj\u016f, pokud jsou pro \u00fa\u010dely newsletteru nezbytn\u00e9.<\/p><p><strong>Postup dvojit\u00e9ho p\u0159ihl\u00e1\u0161en\u00ed:<\/strong> Registrace k odb\u011bru na\u0161eho newsletteru prob\u00edh\u00e1 v\u017edy v tzv. double opt-in procesu. Tj. po registraci obdr\u017e\u00edte e-mail s \u017e\u00e1dost\u00ed o potvrzen\u00ed registrace. Toto potvrzen\u00ed je nutn\u00e9, aby se nikdo nemohl zaregistrovat s ciz\u00edmi e-mailov\u00fdmi adresami. P\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru newsletteru se zaznamen\u00e1v\u00e1, aby bylo mo\u017en\u00e9 prok\u00e1zat proces p\u0159ihl\u00e1\u0161en\u00ed k odb\u011bru v souladu se z\u00e1konn\u00fdmi po\u017eadavky. To zahrnuje ulo\u017een\u00ed \u010dasu p\u0159ihl\u00e1\u0161en\u00ed a potvrzen\u00ed a tak\u00e9 IP adresy. Stejn\u011b tak se zaznamen\u00e1vaj\u00ed zm\u011bny va\u0161ich \u00fadaj\u016f ulo\u017een\u00fdch u poskytovatele p\u0159epravn\u00edch slu\u017eeb.<\/p><p><strong>Vymaz\u00e1n\u00ed a omezen\u00ed zpracov\u00e1n\u00ed <\/strong>: Odhl\u00e1\u0161en\u00e9 e-mailov\u00e9 adresy m\u016f\u017eeme na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f uchov\u00e1vat a\u017e t\u0159i roky, ne\u017e je vyma\u017eeme, abychom mohli prok\u00e1zat d\u0159\u00edve ud\u011blen\u00fd souhlas. Zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f je omezeno na \u00fa\u010dely p\u0159\u00edpadn\u00e9 obrany proti n\u00e1rok\u016fm. Individu\u00e1ln\u00ed \u017e\u00e1dost o v\u00fdmaz je mo\u017en\u00e9 podat kdykoli, pokud je sou\u010dasn\u011b potvrzena p\u0159edchoz\u00ed existence souhlasu. V p\u0159\u00edpad\u011b povinnosti trvale dodr\u017eovat n\u00e1mitky si vyhrazujeme pr\u00e1vo ulo\u017eit e-mailovou adresu na \u010dernou listinu pouze pro tento \u00fa\u010del.<\/p><p>Zaznamen\u00e1v\u00e1n\u00ed procesu registrace prob\u00edh\u00e1 na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem prok\u00e1z\u00e1n\u00ed jeho \u0159\u00e1dn\u00e9ho pr\u016fb\u011bhu. Pokud pov\u011b\u0159ujeme poskytovatele slu\u017eeb odes\u00edl\u00e1n\u00edm e-mail\u016f, d\u011bje se tak na z\u00e1klad\u011b na\u0161eho opr\u00e1vn\u011bn\u00e9ho z\u00e1jmu na efektivn\u00edm a bezpe\u010dn\u00e9m syst\u00e9mu odes\u00edl\u00e1n\u00ed.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edmu z\u00e1kladu:<\/strong> Newsletter je zas\u00edl\u00e1n na z\u00e1klad\u011b souhlasu p\u0159\u00edjemc\u016f, nebo pokud souhlas nen\u00ed vy\u017eadov\u00e1n, na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f v oblasti p\u0159\u00edm\u00e9ho marketingu, pokud to z\u00e1kon umo\u017e\u0148uje, nap\u0159. v p\u0159\u00edpad\u011b reklamy st\u00e1vaj\u00edc\u00edch z\u00e1kazn\u00edk\u016f. Pokud pov\u011b\u0159ujeme poskytovatele slu\u017eeb zas\u00edl\u00e1n\u00edm e-mail\u016f, d\u011bje se tak na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f. Proces registrace je zaznamen\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, abychom prok\u00e1zali, \u017ee byl proveden v souladu se z\u00e1konem.<\/p><p><strong>Obsah:<\/strong> Informace o n\u00e1s, na\u0161ich slu\u017eb\u00e1ch, kampan\u00edch a nab\u00eddk\u00e1ch.<\/p><p><strong>Anal\u00fdza a m\u011b\u0159en\u00ed v\u00fdkonu<\/strong>: Newsletter obsahuje takzvan\u00fd \u201eweb beacon\u201c, tj. soubor o velikosti pixelu, kter\u00fd se na\u010dte z na\u0161eho serveru p\u0159i otev\u0159en\u00ed newsletteru nebo, pokud vyu\u017e\u00edv\u00e1me poskytovatele slu\u017eeb rozes\u00edl\u00e1n\u00ed, z jeho serveru. V r\u00e1mci tohoto na\u010d\u00edt\u00e1n\u00ed jsou nejprve shroma\u017e\u010fov\u00e1ny technick\u00e9 informace, jako jsou informace o prohl\u00ed\u017ee\u010di a va\u0161em syst\u00e9mu, jako\u017e i va\u0161e IP adresa a \u010das na\u010dten\u00ed.<\/p><p>Tyto informace slou\u017e\u00ed k technick\u00e9mu vylep\u0161en\u00ed na\u0161eho zpravodaje na z\u00e1klad\u011b technick\u00fdch \u00fadaj\u016f nebo c\u00edlov\u00fdch skupin a jejich \u010dten\u00e1\u0159sk\u00e9ho chov\u00e1n\u00ed na z\u00e1klad\u011b m\u00edst vyhled\u00e1v\u00e1n\u00ed (kter\u00e9 lze ur\u010dit pomoc\u00ed IP adresy) nebo doby p\u0159\u00edstupu. Tato anal\u00fdza zahrnuje tak\u00e9 zji\u0161t\u011bn\u00ed, zda jsou newslettery otev\u0159eny, kdy jsou otev\u0159eny a na kter\u00e9 odkazy je kliknuto. Z technick\u00fdch d\u016fvod\u016f lze tyto informace p\u0159i\u0159adit jednotliv\u00fdm p\u0159\u00edjemc\u016fm newsletteru. Nen\u00ed v\u0161ak na\u0161\u00edm z\u00e1m\u011brem, ani z\u00e1m\u011brem poskytovatele p\u0159epravn\u00edch slu\u017eeb, pokud je vyu\u017e\u00edv\u00e1n, sledovat jednotliv\u00e9 u\u017eivatele. Vyhodnocen\u00ed n\u00e1m slou\u017e\u00ed sp\u00ed\u0161e k rozpozn\u00e1n\u00ed \u010dten\u00e1\u0159sk\u00fdch n\u00e1vyk\u016f na\u0161ich u\u017eivatel\u016f a k tomu, abychom jim mohli p\u0159izp\u016fsobit n\u00e1\u0161 obsah nebo pos\u00edlat jin\u00fd obsah podle z\u00e1jm\u016f na\u0161ich u\u017eivatel\u016f.<\/p><p>Vyhodnocov\u00e1n\u00ed newsletteru a m\u011b\u0159en\u00ed jeho \u00fasp\u011b\u0161nosti se prov\u00e1d\u00ed s v\u00fdslovn\u00fdm souhlasem u\u017eivatel\u016f na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f za \u00fa\u010delem pou\u017e\u00edv\u00e1n\u00ed u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9ho a bezpe\u010dn\u00e9ho syst\u00e9mu newsletteru, kter\u00fd slou\u017e\u00ed na\u0161im obchodn\u00edm z\u00e1jm\u016fm a spl\u0148uje o\u010dek\u00e1v\u00e1n\u00ed u\u017eivatel\u016f.<\/p><p>Samostatn\u00e9 odvol\u00e1n\u00ed m\u011b\u0159en\u00ed v\u00fdkonu bohu\u017eel nen\u00ed mo\u017en\u00e9; v takov\u00e9m p\u0159\u00edpad\u011b je nutn\u00e9 zru\u0161it cel\u00e9 p\u0159edplatn\u00e9 newsletteru nebo jej rozporovat.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu).<\/li><li><strong>Posti\u017een\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partner.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed<\/strong>: p\u0159\u00edm\u00fd marketing (nap\u0159. e-mailem nebo po\u0161tou).<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 bod 1 p\u00edsm. a) DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO).<\/li><li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> M\u016f\u017eete kdykoli zru\u0161it p\u0159\u00edjem na\u0161eho newsletteru, tj. odvolat sv\u016fj souhlas nebo vzn\u00e9st n\u00e1mitku proti dal\u0161\u00edmu p\u0159\u00edjmu. Odkaz na zru\u0161en\u00ed zas\u00edl\u00e1n\u00ed newsletteru najdete bu\u010f na konci ka\u017ed\u00e9ho newsletteru, nebo m\u016f\u017eete k tomuto \u00fa\u010delu vyu\u017e\u00edt jednu z v\u00fd\u0161e uveden\u00fdch mo\u017enost\u00ed kontaktu, nejl\u00e9pe e-mail.<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>CleverReach:<\/strong> Platforma pro e-mailov\u00fd marketing; poskytovatel slu\u017eeb: KG, \/\/CRASH Building, Schafj\u00fcckenweg 2, 26180 Rastede, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.cleverreach.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.cleverreach.com\/de;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.cleverreach.com\/de\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">\/\/www.cleverreach.com\/de\/datenschutz\/;<\/a> Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vek: Uzav\u0159ena s poskytovatelem.<\/li><li><strong>Mailchimp: <\/strong>Platforma pro zas\u00edl\u00e1n\u00ed e-mail\u016f a e-mailov\u00fd marketing; poskytovatel slu\u017eeb: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">\/\/mailchimp.com\/legal\/;<\/a> Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vek: https: <a href=\"https:\/\/mailchimp.com\/legal\/\" target=\"_blank\" rel=\"noopener\">\/\/mailchimp.com\/legal\/;<\/a> Standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161\u0165uj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Dal\u0161\u00ed informace: Zvl\u00e1\u0161tn\u00ed bezpe\u010dnostn\u00ed opat\u0159en\u00ed: https: <a href=\"https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/\" target=\"_blank\" rel=\"noopener\">\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/<\/a>.<\/li><\/ul><h2>Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/h2><p>Webov\u00e1 analytika (ozna\u010dovan\u00e1 tak\u00e9 jako \u201em\u011b\u0159en\u00ed dosahu\u201c) se pou\u017e\u00edv\u00e1 k vyhodnocov\u00e1n\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed, z\u00e1jmy nebo demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako je v\u011bk nebo pohlav\u00ed, jako pseudonymn\u00ed hodnoty. Pomoc\u00ed anal\u00fdzy dosahu m\u016f\u017eeme nap\u0159\u00edklad zjistit, v jak\u00e9m \u010dase je na\u0161e online nab\u00eddka nebo jej\u00ed funkce \u010di obsah nej\u010dast\u011bji vyu\u017e\u00edv\u00e1n nebo vyz\u00fdv\u00e1 k opakovan\u00e9mu pou\u017eit\u00ed. Stejn\u011b tak m\u016f\u017eeme pochopit, kter\u00e9 oblasti je t\u0159eba optimalizovat.<\/p><p>Krom\u011b webov\u00e9 anal\u00fdzy m\u016f\u017eeme tak\u00e9 pou\u017e\u00edvat testovac\u00ed postupy, nap\u0159. k testov\u00e1n\u00ed a optimalizaci r\u016fzn\u00fdch verz\u00ed na\u0161\u00ed online nab\u00eddky nebo jej\u00edch sou\u010d\u00e1st\u00ed.<\/p><p>Pro tyto \u00fa\u010dely mohou b\u00fdt vytvo\u0159eny tzv. u\u017eivatelsk\u00e9 profily, kter\u00e9 se ukl\u00e1daj\u00ed do souboru (tzv. \u201ecookie\u201c), nebo mohou b\u00fdt pou\u017eity podobn\u00e9 postupy se stejn\u00fdm \u00fa\u010delem. Tyto informace mohou zahrnovat nap\u0159\u00edklad zobrazen\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a prvky na nich pou\u017eit\u00e9 a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt v z\u00e1vislosti na poskytovateli zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p><p>Shroma\u017e\u010fov\u00e1ny jsou tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me postup maskov\u00e1n\u00ed IP (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). \u00dadaje ukl\u00e1dan\u00e9 v r\u00e1mci anal\u00fdzy webu, A\/B testov\u00e1n\u00ed a optimalizace nejsou obecn\u011b jasn\u00fdmi \u00fadaji o u\u017eivateli (jako jsou e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 pou\u017e\u00edvan\u00e9ho softwaru nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech pro \u00fa\u010dely p\u0159\u00edslu\u0161n\u00fdch postup\u016f.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> V p\u0159\u00edpadech, kdy \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm poskytovatel\u016f t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di odk\u00e1zali na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed na z\u00e1klad\u011b z\u00e1jmu\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), vyhodnocov\u00e1n\u00ed akc\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li><li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 bod 1 p\u00edsm. a) DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO).<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>etracker: <\/strong>Webov\u00e1 anal\u00fdza\/m\u011b\u0159en\u00ed dosahu; Poskytovatel slu\u017eby: etracker GmbH, Erste Brunnenstra\u00dfe 1 20459 Hamburg, N\u011bmecko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.etracker.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.etracker.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.etracker.com\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">\/\/www.etracker.com\/datenschutz\/;<\/a> Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vek: https: <a href=\"https:\/\/www.etracker.com\/av-vertrag\/\" target=\"_blank\" rel=\"noopener\">\/\/www.etracker.com\/av-vertrag\/<\/a>.<\/li><li><strong>Google Analytics: <\/strong>webov\u00e1 anal\u00fdza, m\u011b\u0159en\u00ed dosahu a m\u011b\u0159en\u00ed u\u017eivatelsk\u00fdch tok\u016f; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> smlouva o zpracov\u00e1n\u00ed \u00fadaj\u016f: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms;<\/a> Opt-Out: Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated;<\/a> Dal\u0161\u00ed informace: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a> (Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li><li><strong>Google Tag Manager:<\/strong> Google Tag Manager je \u0159e\u0161en\u00ed, pomoc\u00ed kter\u00e9ho m\u016f\u017eeme spravovat tzv. webov\u00e9 zna\u010dky prost\u0159ednictv\u00edm rozhran\u00ed a integrovat tak dal\u0161\u00ed slu\u017eby do na\u0161\u00ed online nab\u00eddky (dal\u0161\u00ed podrobnosti naleznete v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f). Samotn\u00fd Tag Manager (kter\u00fd implementuje zna\u010dky) proto zat\u00edm nevytv\u00e1\u0159\u00ed u\u017eivatelsk\u00e9 profily ani neukl\u00e1d\u00e1 nap\u0159\u00edklad soubory cookie. Spole\u010dnost Google se dozv\u00ed pouze IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro spu\u0161t\u011bn\u00ed slu\u017eby Google Tag Manager; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">\/\/policies.google.com\/privacy;<\/a> smlouva o zpracov\u00e1n\u00ed objedn\u00e1vek:<br><a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaru\u010duj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f v p\u0159\u00edpad\u011b zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms;<\/a> dal\u0161\u00ed informace: https: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">\/\/privacy.google.com\/businesses\/adsservices<\/a> (typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li><li><strong>Matomo (bez cookies): <\/strong>Matomo je software pro anal\u00fdzu webu, kter\u00fd je \u0161etrn\u00fd k ochran\u011b osobn\u00edch \u00fadaj\u016f a kter\u00fd se pou\u017e\u00edv\u00e1 bez soubor\u016f cookie a v n\u011bm\u017e jsou vracej\u00edc\u00ed se u\u017eivatel\u00e9 rozpozn\u00e1v\u00e1ni pomoc\u00ed takzvan\u00e9ho \u201edigit\u00e1ln\u00edho otisku prstu\u201c, kter\u00fd je ukl\u00e1d\u00e1n anonymn\u011b a m\u011bn\u00ed se ka\u017ed\u00fdch 24 hodin; pomoc\u00ed \u201edigit\u00e1ln\u00edho otisku prstu\u201c je pohyb u\u017eivatele v r\u00e1mci na\u0161\u00ed online nab\u00eddky zaznamen\u00e1v\u00e1n pomoc\u00ed pseudonymizovan\u00fdch IP adres v kombinaci s nastaven\u00edm prohl\u00ed\u017ee\u010de na stran\u011b u\u017eivatele tak, aby nebylo mo\u017en\u00e9 vyvozovat z\u00e1v\u011bry o toto\u017enosti jednotliv\u00fdch u\u017eivatel\u016f. U\u017eivatelsk\u00e9 \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 p\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Matomo zpracov\u00e1v\u00e1me pouze my a nesd\u00edl\u00edme je s t\u0159et\u00edmi stranami; webov\u00e1 str\u00e1nka: https: <a href=\"https:\/\/matomo.org\/\" target=\"_blank\" rel=\"noopener\">\/\/matomo.org\/<\/a>.<\/li><li><strong>Matomo: <\/strong>Matomo je software, kter\u00fd se pou\u017e\u00edv\u00e1 k anal\u00fdze webu a m\u011b\u0159en\u00ed dosahu. V r\u00e1mci pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Matomo jsou generov\u00e1ny a ukl\u00e1d\u00e1ny soubory cookie na koncov\u00e9m za\u0159\u00edzen\u00ed u\u017eivatele. U\u017eivatelsk\u00e9 \u00fadaje shrom\u00e1\u017ed\u011bn\u00e9 p\u0159i pou\u017e\u00edv\u00e1n\u00ed slu\u017eby Matomo zpracov\u00e1v\u00e1me pouze my a nesd\u00edl\u00edme je s t\u0159et\u00edmi stranami. Soubory cookie se ukl\u00e1daj\u00ed maxim\u00e1ln\u011b po dobu 13 m\u011bs\u00edc\u016f: <a href=\"https:\/\/matomo.org\/faq\/general\/faq_146\/\" target=\"_blank\" rel=\"noopener\">https:\/\/matomo.org\/faq\/general\/faq_146\/;<\/a> Vymaz\u00e1n\u00ed \u00fadaj\u016f: Soubory cookie se ukl\u00e1daj\u00ed maxim\u00e1ln\u011b po dobu 13 m\u011bs\u00edc\u016f.<\/li><\/ul><h2>Online marketing<\/h2><p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me pro \u00fa\u010dely online marketingu, kter\u00fd m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edho prostoru nebo zobrazov\u00e1n\u00ed propaga\u010dn\u00edho a jin\u00e9ho obsahu (d\u00e1le jen \u201eobsah\u201c) na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jeho \u00fa\u010dinnosti.<\/p><p>Pro tyto \u00fa\u010dely se vytv\u00e1\u0159ej\u00ed a ukl\u00e1daj\u00ed do souboru tzv. u\u017eivatelsk\u00e9 profily (tzv. \u201ecookie\u201c) nebo se pou\u017e\u00edvaj\u00ed podobn\u00e9 postupy, pomoc\u00ed nich\u017e se ukl\u00e1daj\u00ed informace o u\u017eivateli d\u016fle\u017eit\u00e9 pro prezentaci v\u00fd\u0161e uveden\u00e9ho obsahu. Tyto informace mohou zahrnovat nap\u0159\u00edklad prohl\u00ed\u017een\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017e\u00edvan\u00e9 online s\u00edt\u011b, ale tak\u00e9 komunika\u010dn\u00ed partnery a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p><p>Shroma\u017e\u010fov\u00e1ny jsou tak\u00e9 IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me dostupn\u00e9 postupy maskov\u00e1n\u00ed IP (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). V r\u00e1mci online marketingov\u00e9ho postupu se zpravidla neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje u\u017eivatel\u016f (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 online marketingov\u00fdch metod nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech.<\/p><p>Informace v profilech se obvykle ukl\u00e1daj\u00ed do soubor\u016f cookie nebo podobn\u00fdmi postupy. Tyto soubory cookie lze pozd\u011bji zpravidla \u010d\u00edst na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd postup, a analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu a doplnit je o dal\u0161\u00ed \u00fadaje a ulo\u017eit na serveru poskytovatele online marketingov\u00e9ho postupu.<\/p><p>V\u00fdjime\u010dn\u011b lze profil\u016fm p\u0159i\u0159adit p\u0159ehledn\u00e1 data. To plat\u00ed nap\u0159\u00edklad v p\u0159\u00edpad\u011b, \u017ee u\u017eivatel\u00e9 jsou \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00e9 postupy vyu\u017e\u00edv\u00e1me, a tato s\u00ed\u0165 propoj\u00ed profily u\u017eivatel\u016f s v\u00fd\u0161e uveden\u00fdmi informacemi. \u017d\u00e1d\u00e1me v\u00e1s, abyste vzali na v\u011bdom\u00ed, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159. ud\u011blen\u00edm souhlasu v r\u00e1mci procesu registrace.<\/p><p>V z\u00e1sad\u011b m\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme zkontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch postup\u016f vedly k tzv. konverzi, tj. nap\u0159\u00edklad k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed.<\/p><p>Pokud nen\u00ed uvedeno jinak, \u017e\u00e1d\u00e1me v\u00e1s, abyste p\u0159edpokl\u00e1dali, \u017ee pou\u017eit\u00e9 soubory cookie budou ulo\u017eeny po dobu dvou let.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> V p\u0159\u00edpadech, kdy \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm poskytovatel\u016f t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di odk\u00e1zali na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), lokaliza\u010dn\u00ed \u00fadaje (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby).<\/li><li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), zainteresovan\u00e9 strany.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bv, z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), m\u011b\u0159en\u00ed konverze (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed), m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f), c\u00edlen\u00ed (ur\u010dov\u00e1n\u00ed c\u00edlov\u00fdch skupin relevantn\u00edch pro marketingov\u00e9 \u00fa\u010dely nebo jin\u00e9 v\u00fdstupy obsahu), sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi (zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi pro marketingov\u00e9 \u00fa\u010dely).<\/li><li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Souhlas (\u010dl. 6 odst. 1 bod 1 p\u00edsm. a) DSGVO), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO).<\/li><li><strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Odkazujeme na ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti n\u00e1mitky poskytnut\u00e9 poskytovatel\u016fm (tzv. \u201eopt-out\u201c). Pokud nebyla zad\u00e1na v\u00fdslovn\u00e1 mo\u017enost odm\u00edtnut\u00ed, m\u00e1te mo\u017enost vypnout soubory cookie v nastaven\u00ed prohl\u00ed\u017ee\u010de. To v\u0161ak m\u016f\u017ee omezit funkce na\u0161\u00ed online nab\u00eddky. <br><br><br>Doporu\u010dujeme proto n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 nab\u00edz\u00edme souhrnn\u011b pro p\u0159\u00edslu\u0161n\u00e1 \u00fazem\u00ed:a) Evropa: <a href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu.<\/a> b) Kanada:<a href=\"https:\/\/www.youradchoices.ca\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youradchoices.ca\/choices<\/a>. c) USA:<a href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aboutads.info\/choices.<\/a> d) V\u00edce \u00fazem\u00ed: https:<a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">\/\/optout.aboutads.info<\/a>.<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>Vytv\u00e1\u0159en\u00ed pixel\u016f a c\u00edlov\u00fdch skupin na Facebooku (Custom Audiences): <\/strong>Pomoc\u00ed Facebook pixelu (nebo srovnateln\u00fdch funkc\u00ed pro p\u0159enos \u00fadaj\u016f o ud\u00e1lostech nebo kontaktn\u00edch informac\u00ed pomoc\u00ed rozhran\u00ed v aplikac\u00edch) je mo\u017en\u00e9, aby Facebook ur\u010dil n\u00e1v\u0161t\u011bvn\u00edky na\u0161\u00ed online nab\u00eddky jako c\u00edlovou skupinu pro zobrazov\u00e1n\u00ed reklam (tzv. \u201eFacebook reklamy\u201c). Proto pou\u017e\u00edv\u00e1me Facebook pixel k zobrazov\u00e1n\u00ed n\u00e1mi um\u00edst\u011bn\u00fdch reklam na Facebooku pouze t\u011bm u\u017eivatel\u016fm na Facebooku a v r\u00e1mci slu\u017eeb partner\u016f spolupracuj\u00edc\u00edch s Facebookem (tzv. \u201eAudience Network\u201c <a href=\"https:\/\/www.facebook.com\/audiencenetwork\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/audiencenetwork\/<\/a> ), kte\u0159\u00ed z\u00e1rove\u0148 projevili z\u00e1jem o na\u0161i online nab\u00eddku nebo maj\u00ed ur\u010dit\u00e9 charakteristiky (nap\u0159. z\u00e1jem o ur\u010dit\u00e1 t\u00e9mata nebo produkty, kter\u00e9 lze vy\u010d\u00edst z nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nek), kter\u00e9 p\u0159ed\u00e1v\u00e1me Facebooku (tzv. \u201eCustom Audiences\u201c). Pomoc\u00ed Facebook pixelu chceme tak\u00e9 zajistit, aby na\u0161e reklamy na Facebooku odpov\u00eddaly potenci\u00e1ln\u00edmu z\u00e1jmu u\u017eivatel\u016f a nem\u011bly obt\u011b\u017euj\u00edc\u00ed \u00fa\u010dinek. Pomoc\u00ed Facebook pixelu m\u016f\u017eeme tak\u00e9 sledovat \u00fa\u010dinnost reklam na Facebooku pro statistick\u00e9 \u00fa\u010dely a pr\u016fzkum trhu t\u00edm, \u017ee zjist\u00edme, zda byli u\u017eivatel\u00e9 po kliknut\u00ed na reklamu na Facebooku p\u0159esm\u011brov\u00e1ni na na\u0161e webov\u00e9 str\u00e1nky (tzv. \u201em\u011b\u0159en\u00ed konverz\u00ed\u201c); poskytovatel slu\u017eeb: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:  <a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/about\/privacy<\/a>Standardn\u00ed smluvn\u00ed dolo\u017eky (z\u00e1ruka \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): Plat\u00ed \u201eDodatek o p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mezi Facebookem a EU\u201c (<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>) v p\u0159\u00edpad\u011b zpracov\u00e1n\u00ed objedn\u00e1vek spole\u010dnost\u00ed Facebook jako z\u00e1klad pro zpracov\u00e1n\u00ed \u00fadaj\u016f o ud\u00e1lostech ob\u010dan\u016f EU v USA a zahrnut\u00ed do \u201ePodm\u00ednek pou\u017e\u00edv\u00e1n\u00ed platformy Facebook\u201c (\u201eFacebook Platform Terms of Use\u201c).<a href=\"https:\/\/developers.facebook.com\/terms\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/terms<\/a>) s ohledem na nez\u00e1visl\u00e9 zpracov\u00e1n\u00ed \u00fadaj\u016f o ud\u00e1lostech spole\u010dnost\u00ed Facebook v souvislosti s umis\u0165ov\u00e1n\u00edm reklamy; Dal\u0161\u00ed informace: \u201ePodm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f\u201c (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\/update\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\/update<\/a>), pokud jde o \u00fadaje o ud\u00e1lostech, kter\u00e9 Facebook zpracov\u00e1v\u00e1 jm\u00e9nem spole\u010dnost\u00ed, aby jim mohl poskytovat zpr\u00e1vy a anal\u00fdzy; d\u00e1le je \u201edodatek spr\u00e1vce\u201c dohodou o spole\u010dn\u00e9 odpov\u011bdnosti (\u010dl. 26 odst. 1 v\u011bta 3 GDPR), kter\u00e1 je relevantn\u00ed v p\u0159\u00edpad\u011b zpracov\u00e1n\u00ed \u00fadaj\u016f o ud\u00e1lostech spole\u010dnost\u00ed Facebook na vlastn\u00ed odpov\u011bdnost za \u00fa\u010delem c\u00edlen\u00ed a zlep\u0161ov\u00e1n\u00ed a zabezpe\u010den\u00ed produkt\u016f Facebooku.<\/li><li><strong>Google Ad Manager: <\/strong>Pou\u017e\u00edv\u00e1me \u201eGoogle Marketing Platform\u201c (a slu\u017eby jako \u201eGoogle Ad Manager\u201c) k umis\u0165ov\u00e1n\u00ed reklam v reklamn\u00ed s\u00edti Google (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.). Marketingov\u00e1 platforma Google se vyzna\u010duje t\u00edm, \u017ee se reklamy zobrazuj\u00ed v re\u00e1ln\u00e9m \u010dase na z\u00e1klad\u011b p\u0159edpokl\u00e1dan\u00fdch z\u00e1jm\u016f u\u017eivatel\u016f. To n\u00e1m umo\u017e\u0148uje zobrazovat reklamy pro na\u0161i online nab\u00eddku a v r\u00e1mci n\u00ed c\u00edlen\u011bji, aby se u\u017eivatel\u016fm zobrazovaly pouze reklamy, kter\u00e9 potenci\u00e1ln\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm. Pokud se u\u017eivateli nap\u0159\u00edklad zobrazuj\u00ed reklamy na produkty, o kter\u00e9 projevil z\u00e1jem v jin\u00fdch online nab\u00eddk\u00e1ch, ozna\u010duje se to jako \u201eremarketing\u201c; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky:  <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Dal\u0161\u00ed informace: Typy zpracov\u00e1n\u00ed i zpracov\u00e1van\u00e1 data: https: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">\/\/privacy.google.com\/businesses\/adsservices;<\/a> Podm\u00ednky zpracov\u00e1n\u00ed dat reklamn\u00edch produkt\u016f Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci \u00fadaj\u016f a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms;<\/a> Pokud spole\u010dnost Google vystupuje jako zpracovatel, podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/li><li><strong>Reklamy Google a m\u011b\u0159en\u00ed konverz\u00ed: <\/strong>Pou\u017e\u00edv\u00e1me online marketingov\u00fd postup \u201eGoogle Ads\u201c k um\u00edst\u011bn\u00ed reklam v reklamn\u00ed s\u00edti Google (nap\u0159. ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ve vide\u00edch, na webov\u00fdch str\u00e1nk\u00e1ch atd.) tak, aby se zobrazovaly u\u017eivatel\u016fm, u nich\u017e se p\u0159edpokl\u00e1d\u00e1, \u017ee maj\u00ed o reklamy z\u00e1jem (tzv. \u201ekonverze\u201c). D\u00e1le m\u011b\u0159\u00edme konverze reklam. Dozv\u00edd\u00e1me se v\u0161ak pouze anonymn\u00ed celkov\u00fd po\u010det u\u017eivatel\u016f, kte\u0159\u00ed klikli na na\u0161i reklamu a byli p\u0159esm\u011brov\u00e1ni na str\u00e1nku ozna\u010denou tzv. \u201ezna\u010dkou pro sledov\u00e1n\u00ed konverz\u00ed\u201c. Sami v\u0161ak nedost\u00e1v\u00e1me \u017e\u00e1dn\u00e9 informace, kter\u00e9 by bylo mo\u017en\u00e9 pou\u017e\u00edt k identifikaci u\u017eivatel\u016f; poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/marketingplatform.google.com\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> dal\u0161\u00ed informace: Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje: <a href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices;<\/a> Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f pro reklamn\u00ed produkty Google: Informace o slu\u017eb\u00e1ch Podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f mezi spr\u00e1vci a standardn\u00ed smluvn\u00ed dolo\u017eky pro p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed: <a href=\"https:\/\/business.safety.google\/adscontrollerterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adscontrollerterms.<\/a><\/li><li>Tyto webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed technologii retargetingu od spole\u010dnosti releva GmbH, Feilnerstr. 10, 10969 Berl\u00edn (www.releva.nz). To umo\u017e\u0148uje c\u00edlit na n\u00e1v\u0161t\u011bvn\u00edky na\u0161ich webov\u00fdch str\u00e1nek personalizovanou, z\u00e1jmov\u011b orientovanou reklamu. Reklamn\u00ed materi\u00e1l se zobrazuje na z\u00e1klad\u011b anal\u00fdzy p\u0159edchoz\u00edho chov\u00e1n\u00ed u\u017eivatel\u016f zalo\u017een\u00e9 na souborech cookie, a\u010dkoli se neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 osobn\u00ed \u00fadaje. V p\u0159\u00edpad\u011b technologie retargetingu se do va\u0161eho po\u010d\u00edta\u010de nebo mobiln\u00edho za\u0159\u00edzen\u00ed ukl\u00e1d\u00e1 soubor cookie, aby bylo mo\u017en\u00e9 shroma\u017e\u010fovat pseudonymizovan\u00e9 \u00fadaje o va\u0161ich z\u00e1jmech jako sou\u010d\u00e1st pseudonymizovan\u00e9ho u\u017eivatelsk\u00e9ho profilu a p\u0159izp\u016fsobit tak reklamu individu\u00e1ln\u011b ulo\u017een\u00fdm informac\u00edm. Tyto soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed ve va\u0161em po\u010d\u00edta\u010di nebo mobiln\u00edm za\u0159\u00edzen\u00ed. V d\u016fsledku toho se v\u00e1m zobrazuj\u00ed reklamy, kter\u00e9 s vysokou pravd\u011bpodobnost\u00ed odpov\u00eddaj\u00ed va\u0161im z\u00e1jm\u016fm o produkty a informace. Pokud maj\u00ed shrom\u00e1\u017ed\u011bn\u00e9 informace osobn\u00ed charakter, jsou zpracov\u00e1v\u00e1ny v souladu s \u010dl. 6 odst.        1 lit. Informace vygenerovan\u00e9 souborem cookie v pseudonymn\u00edm u\u017eivatelsk\u00e9m profilu se nepou\u017e\u00edvaj\u00ed k osobn\u00ed identifikaci n\u00e1v\u0161t\u011bvn\u00edka t\u011bchto webov\u00fdch str\u00e1nek a neslu\u010duj\u00ed se s osobn\u00edmi \u00fadaji o nositeli pseudonymu. Chcete-li obecn\u011b vyj\u00e1d\u0159it nesouhlas s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie ve sv\u00e9m po\u010d\u00edta\u010di, m\u016f\u017eete nastavit sv\u016fj internetov\u00fd prohl\u00ed\u017ee\u010d tak, aby v budoucnu nemohly b\u00fdt ve va\u0161em po\u010d\u00edta\u010di ukl\u00e1d\u00e1ny \u017e\u00e1dn\u00e9 dal\u0161\u00ed soubory cookie nebo aby byly ji\u017e ulo\u017een\u00e9 soubory cookie vymaz\u00e1ny. Proti nastaven\u00ed soubor\u016f cookie nebo vytvo\u0159en\u00ed pseudonymizovan\u00e9ho u\u017eivatelsk\u00e9ho profilu m\u016f\u017eete tak\u00e9 trvale vzn\u00e9st n\u00e1mitku pomoc\u00ed funkce opt-out, kter\u00e1 je k dispozici na n\u00e1sleduj\u00edc\u00edm odkazu:  <a href=\"https:\/\/releva.nz\/datenschutz\" target=\"_blank\" rel=\"noopener\">https:\/\/releva.nz\/datenschutz<\/a><p>Dal\u0161\u00ed informace a ustanoven\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f t\u00fdkaj\u00edc\u00ed se reklamy a spole\u010dnosti releva GmbH naleznete na <a href=\"https:\/\/releva.nz\/datenschutz\" target=\"_blank\" rel=\"noopener\">adrese https:\/\/releva.nz\/datenschutz<\/a>.<\/p><\/li><li><b>plugin uptain<\/b>: Pro zlep\u0161en\u00ed interakce s na\u0161imi n\u00e1v\u0161t\u011bvn\u00edky pou\u017e\u00edv\u00e1me plugin Java script od spole\u010dnosti uptain GmbH (\u201eplugin uptain\u201c https:\/\/www.uptain.de). To n\u00e1m umo\u017e\u0148uje analyzovat va\u0161e pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek a zlep\u0161ovat n\u00e1\u0161 p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm (nap\u0159. prost\u0159ednictv\u00edm dialogov\u00e9ho okna). Za t\u00edmto \u00fa\u010delem shroma\u017e\u010fujeme informace o va\u0161em chov\u00e1n\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed, tj. o pohybu kurzoru, dob\u011b str\u00e1ven\u00e9 na webu, kliknut\u00fdch odkazech a v\u0161ech poskytnut\u00fdch informac\u00edch. Pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed je n\u00e1\u0161 opr\u00e1vn\u011bn\u00fd z\u00e1jem na p\u0159\u00edm\u00e9m marketingu a poskytov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek (\u010dl. 6 odst. 1 p\u00edsm. f GDPR). Spole\u010dnost uptain GmbH je jako zpracovatel p\u0159\u00edsn\u011b v\u00e1z\u00e1na na\u0161imi pokyny. Shrom\u00e1\u017ed\u011bn\u00e9 informace nebudou p\u0159ed\u00e1v\u00e1ny t\u0159et\u00edm stran\u00e1m, pokud k tomu nebudeme m\u00edt z\u00e1konnou povinnost. Pokud informace shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed pluginu uptain obsahuj\u00ed osobn\u00ed \u00fadaje, budou po va\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nek okam\u017eit\u011b odstran\u011bny. Pou\u017e\u00edv\u00e1n\u00ed pluginu uptain m\u016f\u017eete kdykoli deaktivovat prost\u0159ednictv\u00edm n\u00e1sleduj\u00edc\u00edho odkazu: <a href=\"https:\/\/drain-master.de\/cs\/zasady-ochrany-osobnich-udaju\/?__up_tracking_unsubscribe\" target=\"_blank\" rel=\"noopener\">https:\/\/drain-master.de\/datenschutz?__up_tracking_unsubscribe<\/a>.<\/li><\/ul><h2>P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/h2><p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a v t\u00e9to souvislosti zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom mohli komunikovat s u\u017eivateli, kte\u0159\u00ed jsou zde aktivn\u00ed, nebo jim nab\u00edzet informace o n\u00e1s.<\/p><p>R\u00e1di bychom upozornili, \u017ee \u00fadaje u\u017eivatel\u016f mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee v\u00e9st k rizik\u016fm pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f.<\/p><p>Krom\u011b toho se \u00fadaje u\u017eivatel\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed obvykle zpracov\u00e1vaj\u00ed pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Profily pou\u017e\u00edv\u00e1n\u00ed lze nap\u0159\u00edklad vytv\u00e1\u0159et na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f p\u0159i pou\u017e\u00edv\u00e1n\u00ed a jejich z\u00e1jm\u016f. Profily pou\u017e\u00edv\u00e1n\u00ed lze n\u00e1sledn\u011b vyu\u017e\u00edt nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklamy v s\u00edt\u00edch i mimo n\u011b, kter\u00e1 pravd\u011bpodobn\u011b odpov\u00edd\u00e1 z\u00e1jm\u016fm u\u017eivatel\u016f. Pro tyto \u00fa\u010dely se v po\u010d\u00edta\u010d\u00edch u\u017eivatel\u016f obvykle ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno u\u017eivatelsk\u00e9 chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatel\u016f. Krom\u011b toho mohou b\u00fdt \u00fadaje ulo\u017eeny v profilech pou\u017e\u00edv\u00e1n\u00ed bez ohledu na za\u0159\u00edzen\u00ed, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou u\u017eivatel\u00e9 \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou k nim p\u0159ihl\u00e1\u0161eni).<\/p><p>Podrobn\u00e9 informace o jednotliv\u00fdch form\u00e1ch zpracov\u00e1n\u00ed a mo\u017enostech vzn\u00e9st n\u00e1mitku (opt-out) naleznete v prohl\u00e1\u0161en\u00edch o ochran\u011b \u00fadaj\u016f a informac\u00edch poskytnut\u00fdch provozovateli p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed.<\/p><p>Tak\u00e9 v p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjektu \u00fadaj\u016f upozor\u0148ujeme, \u017ee tato pr\u00e1va lze nej\u00fa\u010dinn\u011bji uplatnit u poskytovatel\u016f. P\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatel\u016f maj\u00ed pouze poskytovatel\u00e9, kte\u0159\u00ed mohou p\u0159\u00edmo p\u0159ij\u00edmat p\u0159\u00edslu\u0161n\u00e1 opat\u0159en\u00ed a poskytovat informace. Pokud st\u00e1le pot\u0159ebujete pomoc, m\u016f\u017eete se na n\u00e1s obr\u00e1tit.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla), \u00fadaje o obsahu (nap\u0159. polo\u017eky v online formul\u00e1\u0159\u00edch), \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy).<\/li><li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> \u017e\u00e1dosti o kontakt a komunikace, sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), remarketing, m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f).<\/li><li><strong>Pr\u00e1vn\u00ed z\u00e1klad:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f DSGVO).<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>Instagram: <\/strong>soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: 1601 Willow Road, Menlo Park, CA, 94025, USA; Web: https: <a href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">\/\/www.instagram.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/instagram.com\/about\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">\/\/instagram.com\/about\/legal\/privacy<\/a>.<\/li><li><strong>Str\u00e1nky na Facebooku: <\/strong>Jsme spole\u010dn\u011b s Meta Platforms Ireland Limited zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed (nikoli v\u0161ak dal\u0161\u00ed zpracov\u00e1n\u00ed) \u00fadaj\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed str\u00e1nky na Facebooku (tzv. \u201efanou\u0161kovsk\u00e9 str\u00e1nky\u201c). Tyto \u00fadaje zahrnuj\u00ed informace o typech obsahu, kter\u00fd si u\u017eivatel\u00e9 prohl\u00ed\u017eej\u00ed nebo s n\u00edm interaguj\u00ed, nebo o akc\u00edch, kter\u00e9 prov\u00e1d\u011bj\u00ed (viz \u201eV\u011bci, kter\u00e9 vy a ostatn\u00ed d\u011bl\u00e1te a poskytujete\u201c v Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na Facebooku <a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">: https:\/\/www.facebook.com\/policy<\/a>), a tak\u00e9 informace o za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (nap\u0159. za\u0159\u00edzen\u00ed, kter\u00e1 pou\u017e\u00edvaj\u00ed k p\u0159\u00edstupu k obsahu). B. IP adresy, opera\u010dn\u00ed syst\u00e9m, typ prohl\u00ed\u017ee\u010de, nastaven\u00ed jazyka, \u00fadaje o souborech cookie; viz \u010d\u00e1st \u201eInformace o za\u0159\u00edzen\u00ed\u201c v Z\u00e1sad\u00e1ch pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f na Facebooku: <a href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy)<\/a>. Jak je vysv\u011btleno v Z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f na Facebooku v \u010d\u00e1sti \u201eJak tyto informace pou\u017e\u00edv\u00e1me?\u201c, Facebook tak\u00e9 shroma\u017e\u010fuje a pou\u017e\u00edv\u00e1 informace k poskytov\u00e1n\u00ed analytick\u00fdch slu\u017eeb, tzv. \u201ePage Insights\u201c, provozovatel\u016fm str\u00e1nek, aby jim poskytl p\u0159ehled o tom, jak lid\u00e9 komunikuj\u00ed s jejich str\u00e1nkami a obsahem, kter\u00fd je s nimi spojen. Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed dohodu (\u201eInformace o Page Insights\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), kter\u00e1 upravuje zejm\u00e9na to, jak\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed mus\u00ed spole\u010dnost Facebook dodr\u017eovat a v n\u00ed\u017e se spole\u010dnost Facebook zav\u00e1zala plnit pr\u00e1va subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o vymaz\u00e1n\u00ed p\u0159\u00edmo spole\u010dnosti Facebook). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou smlouvami s Facebookem omezena. Dal\u0161\u00ed informace naleznete v \u010d\u00e1sti \u201eInformace o slu\u017eb\u011b Page Insights\u201c<a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">(https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>); Poskytovatel slu\u017eby: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky<a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">:https:\/\/www.facebook.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">:https:\/\/www.facebook.com\/about\/privacy;<\/a> standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161t\u011bn\u00ed \u00farovn\u011b ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch):<a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum;<\/a> dal\u0161\u00ed informace: Dohoda o spole\u010dn\u00e9m \u0159\u00edzen\u00ed: https: <a href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>.<\/li><li><strong>LinkedIn: <\/strong>soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irsko; Webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">\/\/www.linkedin.com\/legal\/privacy-policy;<\/a> Standardn\u00ed smluvn\u00ed dolo\u017eky (zaji\u0161\u0165uj\u00edc\u00ed \u00farove\u0148 ochrany \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed ve t\u0159et\u00edch zem\u00edch): https: <a href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">\/\/legal.linkedin.com\/dpa;<\/a> Opt-out: https: <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out;<\/a> Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky: https: <a href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">\/\/legal.linkedin.com\/dpa<\/a>.<\/li><li><strong>Pinterest: <\/strong>soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Pinterest Inc, 635 High Street, Palo Alto, CA, 94301, USA; Web: <a href=\"https:\/\/www.pinterest.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pinterest.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/about.pinterest.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">\/\/about.pinterest.com\/de\/privacy-policy;<\/a> Dal\u0161\u00ed informace: P\u0159\u00edloha o sd\u00edlen\u00ed \u00fadaj\u016f Pinterest (P\u0158\u00cdLOHA A): https: <a href=\"https:\/\/business.pinterest.com\/de\/pinterest-advertising-services-agreement\/\" target=\"_blank\" rel=\"noopener\">\/\/business.pinterest.com\/de\/pinterest-advertising-services-agreement\/<\/a>.<\/li><li><strong>TikTok: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165 \/ platforma pro video; poskytovatel slu\u017eby: musical.ly Inc, 10351 Santa Monica Blvd #310, Los Angeles, CA 90025 USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.tiktok.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.tiktok.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.tiktok.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">\/\/www.tiktok.com\/de\/privacy-policy.<\/a><\/li><li><strong>Twitter: <\/strong>soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"noopener\">\/\/twitter.com\/privacy,<\/a>(Nastaven\u00ed: https: <a href=\"https:\/\/twitter.com\/personalization\" target=\"_blank\" rel=\"noopener\">\/\/twitter.com\/personalization<\/a>).<\/li><li><strong>YouTube: <\/strong>YouTube: soci\u00e1ln\u00ed s\u00ed\u0165 a platforma pro videa; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> opt-out: https: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">\/\/adssettings.google.com\/authenticated<\/a>.<\/li><li><strong>Xing: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165; poskytovatel slu\u017eeb: XING AG, Dammtorstra\u00dfe 29-32, 20354 Hamburg, N\u011bmecko; Web: https: <a href=\"https:\/\/www.xing.de\/\" target=\"_blank\" rel=\"noopener\">\/\/www.xing.de;<\/a> Ochrana osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/privacy.xing.com\/de\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">\/\/privacy.xing.com\/de\/datenschutzerklaerung<\/a>.<\/li><\/ul><h2>Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/h2><p>Do na\u0161\u00ed online nab\u00eddky integrujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 z\u00edsk\u00e1v\u00e1me ze server\u016f jejich p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen \u201eposkytovatel\u00e9 t\u0159et\u00edch stran\u201c). M\u016f\u017ee se jednat nap\u0159\u00edklad o grafiku, videa nebo tla\u010d\u00edtka soci\u00e1ln\u00edch m\u00e9di\u00ed a p\u0159\u00edsp\u011bvky (d\u00e1le jednotn\u011b ozna\u010dovan\u00e9 jako \u201eobsah\u201c).<\/p><p>Integrace v\u017edy vy\u017eaduje, aby poskytovatel\u00e9 tohoto obsahu, kte\u0159\u00ed jsou t\u0159et\u00edmi stranami, zpracovali IP adresu u\u017eivatele, proto\u017ee bez IP adresy by nemohli odeslat obsah do prohl\u00ed\u017ee\u010de. Pro zobrazen\u00ed tohoto obsahu nebo funkce je tedy nutn\u00e1 IP adresa. Sna\u017e\u00edme se pou\u017e\u00edvat pouze obsah, jeho\u017e poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. Poskytovatel\u00e9 t\u0159et\u00edch stran mohou tak\u00e9 pou\u017e\u00edvat tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e9 grafick\u00e9 prvky, zn\u00e1m\u00e9 tak\u00e9 jako \u201eweb beacons\u201c) pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely. \u201ePixelov\u00e9 zna\u010dky\u201c mohou b\u00fdt pou\u017eity k vyhodnocen\u00ed informac\u00ed, jako je n\u00e1v\u0161t\u011bvnost str\u00e1nek tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt tak\u00e9 ulo\u017eeny v souborech cookie v za\u0159\u00edzen\u00ed u\u017eivatele a mohou obsahovat mimo jin\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, \u010das n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a mohou b\u00fdt propojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> V p\u0159\u00edpadech, kdy \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm poskytovatel\u016f t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jmu o efektivn\u00ed, hospod\u00e1rn\u00e9 a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00e9 slu\u017eby). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di odk\u00e1zali na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><ul><li><strong>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, z\u00e1jem o obsah, doba p\u0159\u00edstupu), meta\/komunika\u010dn\u00ed \u00fadaje (nap\u0159. informace o za\u0159\u00edzen\u00ed, IP adresy), lokaliza\u010dn\u00ed \u00fadaje (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby), \u00fadaje o obsahu (nap\u0159. z\u00e1znamy v online formul\u00e1\u0159\u00edch), invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9na, adresy), kontaktn\u00ed \u00fadaje (nap\u0159. e-mail, telefonn\u00ed \u010d\u00edsla).<\/li><li><strong>Subjekty \u00fadaj\u016f:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb), komunika\u010dn\u00ed partne\u0159i.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> poskytov\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky a u\u017eivatelsk\u00e9 zku\u0161enosti, poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a z\u00e1kaznick\u00e9ho servisu, \u017e\u00e1dosti o kontakt a komunikace, sledov\u00e1n\u00ed (nap\u0159. z\u00e1jmov\u00e9\/behavior\u00e1ln\u00ed profilov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie), z\u00e1jmov\u00fd a behavior\u00e1ln\u00ed marketing, profilov\u00e1n\u00ed (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f), bezpe\u010dnostn\u00ed opat\u0159en\u00ed, spr\u00e1va a reakce na \u017e\u00e1dosti.<\/li><li><strong>Pr\u00e1vn\u00ed d\u016fvody:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 bod 1 p\u00edsm. f) DSGVO), souhlas (\u010dl. 6 odst. 1 p\u00edsm. f) DSGVO). 6 odst. 1 S. 1 lit. a. DSGVO), pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 S. 1 lit. b. GDPR).<\/li><\/ul><p><strong>Vyu\u017e\u00edvan\u00e9 slu\u017eby a poskytovatel\u00e9 slu\u017eeb:<\/strong><\/p><ul><li><strong>Z\u00e1suvn\u00e9 moduly a obsah Facebooku: <\/strong>To m\u016f\u017ee zahrnovat nap\u0159\u00edklad obsah, jako jsou obr\u00e1zky, videa nebo text, a tla\u010d\u00edtka, kter\u00e1 umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm sd\u00edlet obsah z t\u00e9to online nab\u00eddky v r\u00e1mci Facebooku. Seznam a vzhled plugin\u016f soci\u00e1ln\u00edch s\u00edt\u00ed Facebooku si m\u016f\u017eete prohl\u00e9dnout zde: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/docs\/plugins\/<\/a> \u2013 Spole\u010dn\u011b s Meta Platforms Ireland Limited neseme odpov\u011bdnost za shroma\u017e\u010fov\u00e1n\u00ed nebo p\u0159ij\u00edm\u00e1n\u00ed v r\u00e1mci p\u0159enosu (nikoli v\u0161ak za dal\u0161\u00ed zpracov\u00e1n\u00ed) \u201e\u00fadaj\u016f o ud\u00e1lostech\u201c, kter\u00e9 Facebook shroma\u017e\u010fuje prost\u0159ednictv\u00edm plugin\u016f soci\u00e1ln\u00edch s\u00edt\u00ed Facebooku (a funkc\u00ed pro vkl\u00e1d\u00e1n\u00ed obsahu), kter\u00e9 jsou spu\u0161t\u011bny v na\u0161\u00ed online nab\u00eddce, nebo kter\u00e9 p\u0159ij\u00edm\u00e1 v r\u00e1mci p\u0159enosu pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely: a) Zobrazov\u00e1n\u00ed obsahu a reklamn\u00edch informac\u00ed, kter\u00e9 odpov\u00eddaj\u00ed p\u0159edpokl\u00e1dan\u00fdm z\u00e1jm\u016fm u\u017eivatel\u016f; b) doru\u010dov\u00e1n\u00ed obchodn\u00edch a transak\u010dn\u00edch zpr\u00e1v (nap\u0159. c\u00edlen\u00ed na u\u017eivatele prost\u0159ednictv\u00edm slu\u017eby Facebook Messenger); (c) zlep\u0161en\u00ed doru\u010dov\u00e1n\u00ed reklam a personalizace funkc\u00ed a obsahu (nap\u0159. zlep\u0161en\u00ed identifikace obsahu nebo reklamn\u00edch informac\u00ed, kter\u00e9 by mohly u\u017eivatele zaj\u00edmat). Uzav\u0159eli jsme se spole\u010dnost\u00ed Facebook speci\u00e1ln\u00ed dohodu (\u201eDodatek pro spr\u00e1vce\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>), kter\u00e1 upravuje zejm\u00e9na to, jak\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed mus\u00ed Facebook dodr\u017eovat (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a ve kter\u00e9 se Facebook zav\u00e1zal plnit pr\u00e1va subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159. sm\u011b\u0159ovat \u017e\u00e1dosti o informace nebo o v\u00fdmaz p\u0159\u00edmo na Facebook). Upozorn\u011bn\u00ed: Pokud n\u00e1m Facebook poskytuje metriky, anal\u00fdzy a zpr\u00e1vy (kter\u00e9 jsou agregovan\u00e9, tj. neobsahuj\u00ed \u00fadaje o jednotliv\u00fdch u\u017eivatel\u00edch a jsou pro n\u00e1s anonymn\u00ed), pak toto zpracov\u00e1n\u00ed neprob\u00edh\u00e1 v r\u00e1mci spole\u010dn\u00e9 odpov\u011bdnosti, ale na z\u00e1klad\u011b smlouvy o zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f (\u201ePodm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f\u201c, <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>), \u201ePodm\u00ednek zabezpe\u010den\u00ed dat\u201c (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a s ohledem na zpracov\u00e1n\u00ed v USA na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek (\u201eDodatek Facebooku k EU o p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f, <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou smlouvami s Facebookem omezena: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irsko; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/www.facebook.com\/about\/privacy\" target=\"_blank\" rel=\"noopener\">\/\/www.facebook.com\/about\/privacy.<\/a><\/li><li><strong>P\u00edsma Google <\/strong>: Integrujeme p\u00edsma (\u201eGoogle Fonts\u201c) poskytovatele Google, p\u0159i\u010dem\u017e \u00fadaje u\u017eivatele jsou pou\u017eity v\u00fdhradn\u011b za \u00fa\u010delem zobrazen\u00ed p\u00edsem v prohl\u00ed\u017ee\u010di u\u017eivatele. Integrace je zalo\u017eena na na\u0161em opr\u00e1vn\u011bn\u00e9m z\u00e1jmu na technicky bezpe\u010dn\u00e9m, bez\u00fadr\u017ebov\u00e9m a efektivn\u00edm pou\u017e\u00edv\u00e1n\u00ed p\u00edsem, jejich jednotn\u00e9 prezentaci a zohledn\u011bn\u00ed p\u0159\u00edpadn\u00fdch licen\u010dn\u00edch omezen\u00ed pro jejich integraci; poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/fonts.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/fonts.google.com\/;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>.<\/li><li><strong>Mapy Google: <\/strong>Mapy slu\u017eby \u201eGoogle Maps\u201c poskytovatele Google. Mezi zpracov\u00e1van\u00e9 \u00fadaje mohou pat\u0159it zejm\u00e9na IP adresy a lokaliza\u010dn\u00ed \u00fadaje u\u017eivatel\u016f, kter\u00e9 v\u0161ak nejsou shroma\u017e\u010fov\u00e1ny bez jejich souhlasu (obvykle v r\u00e1mci nastaven\u00ed jejich mobiln\u00edch za\u0159\u00edzen\u00ed); poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e9 str\u00e1nky: <a href=\"https:\/\/cloud.google.com\/maps-platform\" target=\"_blank\" rel=\"noopener\">https:\/\/cloud.google.com\/maps-platform;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Opt-Out: Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li><li><strong>reCAPTCHA: <\/strong>Integrujeme funkci \u201ereCAPTCHA\u201c, abychom byli schopni rozpoznat, zda jsou z\u00e1znamy (nap\u0159. v online formul\u00e1\u0159\u00edch) provedeny lidmi, a nikoli automaticky jednaj\u00edc\u00edmi stroji (tzv. \u201eboty\u201c). Zpracov\u00e1van\u00e9 \u00fadaje mohou zahrnovat IP adresy, informace o pou\u017e\u00edvan\u00fdch opera\u010dn\u00edch syst\u00e9mech, za\u0159\u00edzen\u00edch nebo prohl\u00ed\u017ee\u010d\u00edch, jazykov\u00fdch nastaven\u00edch, poloze, pohybech my\u0161\u00ed, \u00fahozech na kl\u00e1vesnici, \u010dase str\u00e1ven\u00e9m na webov\u00fdch str\u00e1nk\u00e1ch, d\u0159\u00edve nav\u0161t\u00edven\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, interakc\u00edch s ReCaptcha na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, p\u0159\u00edpadn\u011b soubory cookie a v\u00fdsledky manu\u00e1ln\u00edch rozpozn\u00e1vac\u00edch proces\u016f (nap\u0159. odpov\u011bdi na polo\u017een\u00e9 ot\u00e1zky nebo v\u00fdb\u011br objekt\u016f na obr\u00e1zc\u00edch); poskytovatel slu\u017eeb: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; webov\u00e1 str\u00e1nka: <a href=\"https:\/\/www.google.com\/recaptcha\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/recaptcha\/;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f: <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy;<\/a> Opt-Out: Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/li><li><strong>Z\u00e1suvn\u00e9 moduly a obsah Twitteru: <\/strong>To m\u016f\u017ee zahrnovat nap\u0159\u00edklad obsah, jako jsou obr\u00e1zky, videa nebo text, a tla\u010d\u00edtka, kter\u00e1 umo\u017e\u0148uj\u00ed u\u017eivatel\u016fm sd\u00edlet obsah z t\u00e9to online nab\u00eddky v r\u00e1mci Twitteru: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; webov\u00e9 str\u00e1nky<a href=\"https:\/\/twitter.com\/de\" target=\"_blank\" rel=\"noopener\">:https:\/\/twitter.com\/de;<\/a> z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<a href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"noopener\">:https:\/\/twitter.com\/privacy,<\/a>(nastaven\u00ed: <a href=\"https:\/\/twitter.com\/personalization\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/personalization<\/a>).<\/li><li><strong>Videa na YouTube: <\/strong>Poskytovatel slu\u017eby: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko, mate\u0159sk\u00e1 spole\u010dnost: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Webov\u00e9 str\u00e1nky<a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">:https:\/\/www.youtube.com;<\/a> Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">:https:\/\/policies.google.com\/privacy;<\/a> Opt-Out: Opt-out plugin: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de;<\/a> Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: https: <a href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">\/\/adssettings.google.com\/authenticated<\/a>.<\/li><li><strong>Vimeo: <\/strong>Videoobsah; Poskytovatel slu\u017eby: Vimeo Inc, Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA; Web: https: <a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener\">\/\/vimeo.com;<\/a> Ochrana osobn\u00edch \u00fadaj\u016f: https: <a href=\"https:\/\/vimeo.com\/privacy\" target=\"_blank\" rel=\"noopener\">\/\/vimeo.com\/privacy;<\/a> Opt-Out: R\u00e1di bychom upozornili, \u017ee spole\u010dnost Vimeo m\u016f\u017ee pou\u017e\u00edvat slu\u017ebu Google Analytics, a odk\u00e1zali na z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">(https:\/\/policies.google.com\/privacy)<\/a>, jako\u017e i na mo\u017enosti odhl\u00e1\u0161en\u00ed pro slu\u017ebu Google Analytics<a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">(https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de)<\/a> nebo na nastaven\u00ed spole\u010dnosti Google pro pou\u017e\u00edv\u00e1n\u00ed \u00fadaj\u016f pro marketingov\u00e9 \u00fa\u010dely<a href=\"https:\/\/adssettings.google.com\/\" target=\"_blank\" rel=\"noopener\">(https:\/\/adssettings.google.com\/)<\/a>.<\/li><\/ul><h2>Vymaz\u00e1n\u00ed dat<\/h2><p>\u00dadaje, kter\u00e9 zpracov\u00e1v\u00e1me, budou vymaz\u00e1ny v souladu s pr\u00e1vn\u00edmi po\u017eadavky, jakmile budou odvol\u00e1ny jejich souhlasy povolen\u00e9 ke zpracov\u00e1n\u00ed nebo p\u0159estanou platit jin\u00e1 povolen\u00ed (nap\u0159. pokud pominul \u00fa\u010del zpracov\u00e1n\u00ed t\u011bchto \u00fadaj\u016f nebo nejsou pro dan\u00fd \u00fa\u010del pot\u0159ebn\u00e9).<\/p><p>Pokud nebudou \u00fadaje vymaz\u00e1ny, proto\u017ee jsou pot\u0159ebn\u00e9 pro jin\u00e9 a z\u00e1konem povolen\u00e9 \u00fa\u010dely, bude jejich zpracov\u00e1n\u00ed omezeno na tyto \u00fa\u010dely. Tj. \u00fadaje jsou blokov\u00e1ny a nejsou zpracov\u00e1v\u00e1ny pro jin\u00e9 \u00fa\u010dely. To se t\u00fdk\u00e1 nap\u0159\u00edklad \u00fadaj\u016f, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z d\u016fvod\u016f obchodn\u00edch nebo da\u0148ov\u00fdch z\u00e1kon\u016f nebo jejich\u017e uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro uplatn\u011bn\u00ed, v\u00fdkon nebo obhajobu pr\u00e1vn\u00edch n\u00e1rok\u016f nebo pro ochranu pr\u00e1v jin\u00e9 fyzick\u00e9 nebo pr\u00e1vnick\u00e9 osoby.<\/p><p>Dal\u0161\u00ed informace o v\u00fdmazu osobn\u00edch \u00fadaj\u016f naleznete tak\u00e9 v jednotliv\u00fdch ozn\u00e1men\u00edch o ochran\u011b osobn\u00edch \u00fadaj\u016f v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p><h2>Zm\u011bna a aktualizace z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f<\/h2><p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f upravujeme, jakmile to vy\u017eaduj\u00ed zm\u011bny v n\u00e1mi prov\u00e1d\u011bn\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f. Budeme v\u00e1s informovat, jakmile zm\u011bny budou vy\u017eadovat spolupr\u00e1ci z va\u0161\u00ed strany (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed.<\/p><p>Pokud v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed \u00fadaje spole\u010dnost\u00ed a organizac\u00ed, m\u011bjte na pam\u011bti, \u017ee se adresy mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit, a ne\u017e n\u00e1s kontaktujete, zkontrolujte si pros\u00edm tyto \u00fadaje.<\/p><h2>Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/h2><p>Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl. 15 a\u017e 21 GDPR:<\/p><ul><li><strong>Pr\u00e1vo vzn\u00e9st n\u00e1mitku<\/strong>: Z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 je prov\u00e1d\u011bno na z\u00e1klad\u011b \u010dl. 6 odst. 1 z\u00e1kona o ochran\u011b osobn\u00edch \u00fadaj\u016f. 1 lit. e nebo f DSGVO; to plat\u00ed i pro profilov\u00e1n\u00ed na z\u00e1klad\u011b t\u011bchto ustanoven\u00ed. Pokud jsou osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, zpracov\u00e1v\u00e1ny za \u00fa\u010delem p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, za \u00fa\u010delem takov\u00e9ho marketingu; to plat\u00ed i pro profilov\u00e1n\u00ed, pokud s takov\u00fdm p\u0159\u00edm\u00fdm marketingem souvis\u00ed.<\/li><li><strong>Pr\u00e1vo na odvol\u00e1n\u00ed souhlas\u016f:<\/strong> M\u00e1te pr\u00e1vo kdykoli odvolat jak\u00fdkoli ud\u011blen\u00fd souhlas.<\/li><li><strong>Pr\u00e1vo na p\u0159\u00edstup:<\/strong> M\u00e1te pr\u00e1vo po\u017e\u00e1dat o potvrzen\u00ed, zda jsou dan\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny, a b\u00fdt o t\u011bchto \u00fadaj\u00edch informov\u00e1ni a z\u00edskat dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li><li><strong>Pr\u00e1vo na opravu<\/strong>: V souladu se z\u00e1konem m\u00e1te pr\u00e1vo po\u017eadovat dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo opravu nep\u0159esn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li><li><strong>Pr\u00e1vo na v\u00fdmaz a omezen\u00ed zpracov\u00e1n\u00ed<\/strong>: V souladu se z\u00e1konem m\u00e1te pr\u00e1vo po\u017eadovat, aby \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly okam\u017eit\u011b vymaz\u00e1ny, nebo p\u0159\u00edpadn\u011b po\u017eadovat omezen\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f v souladu se z\u00e1konem.<\/li><li><strong>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, ve strukturovan\u00e9m, b\u011b\u017en\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu s pr\u00e1vn\u00edmi po\u017eadavky nebo po\u017e\u00e1dat o jejich p\u0159enos k jin\u00e9mu spr\u00e1vci.<\/li><li><strong>St\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu:<\/strong> V souladu se z\u00e1konem m\u00e1te rovn\u011b\u017e pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu, zejm\u00e9na v \u010dlensk\u00e9m st\u00e1t\u011b sv\u00e9ho obvykl\u00e9ho bydli\u0161t\u011b, pracovi\u0161t\u011b nebo m\u00edsta \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li><\/ul><h2>Definice pojm\u016f<\/h2><p>V t\u00e9to \u010d\u00e1sti naleznete p\u0159ehled pojm\u016f pou\u017eit\u00fdch v tomto prohl\u00e1\u0161en\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f. \u0158ada pojm\u016f je p\u0159evzata ze z\u00e1kona a definov\u00e1na p\u0159edev\u0161\u00edm v \u010dl. 4 GDPR. Pr\u00e1vn\u00ed definice jsou z\u00e1vazn\u00e9. N\u00e1sleduj\u00edc\u00ed vysv\u011btlen\u00ed maj\u00ed naopak p\u0159edev\u0161\u00edm napomoci porozum\u011bn\u00ed. Term\u00edny jsou \u0159azeny abecedn\u011b.<\/p><ul><li>Sledov\u00e1n\u00ed konverz\u00ed<strong>:<\/strong> \u201eSledov\u00e1n\u00ed konverz\u00ed\u201c ozna\u010duje postup, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. To se obvykle prov\u00e1d\u00ed ulo\u017een\u00edm souboru cookie do za\u0159\u00edzen\u00ed u\u017eivatel\u016f v r\u00e1mci webov\u00fdch str\u00e1nek, na kter\u00fdch prob\u00edh\u00e1 marketing, a jeho op\u011btovn\u00fdm na\u010dten\u00edm na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme nap\u0159\u00edklad zjistit, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9).<\/li><li><strong>\u00dav\u011brov\u00e9 informace:<\/strong> Automatizovan\u00e1 rozhodnut\u00ed jsou zalo\u017eena na automatick\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f bez z\u00e1sahu \u010dlov\u011bka (nap\u0159. v p\u0159\u00edpad\u011b automatick\u00e9ho zam\u00edtnut\u00ed n\u00e1kupu na \u00fa\u010det, online \u017e\u00e1dosti o \u00fav\u011br nebo online postupu p\u0159i pod\u00e1n\u00ed \u017e\u00e1dosti bez z\u00e1sahu \u010dlov\u011bka. Takov\u00e1 automatizovan\u00e1 rozhodnut\u00ed jsou podle \u010dl. 22 GDPR povolena pouze tehdy, pokud s nimi subjekty \u00fadaj\u016f souhlas\u00ed, pokud jsou nezbytn\u00e1 pro pln\u011bn\u00ed smlouvy nebo pokud je povoluj\u00ed vnitrost\u00e1tn\u00ed pr\u00e1vn\u00ed p\u0159edpisy.<\/li><li>Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi<strong>:<\/strong> Sledov\u00e1n\u00ed nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi je forma sledov\u00e1n\u00ed, p\u0159i n\u00ed\u017e jsou informace o chov\u00e1n\u00ed a z\u00e1jmech u\u017eivatel\u016f zaznamen\u00e1v\u00e1ny nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi do tzv. profil\u016f t\u00edm, \u017ee se u\u017eivatel\u016fm p\u0159i\u0159ad\u00ed online identifik\u00e1tor. To umo\u017e\u0148uje analyzovat informace o u\u017eivatel\u00edch pro marketingov\u00e9 \u00fa\u010dely bez ohledu na pou\u017eit\u00e9 prohl\u00ed\u017ee\u010de nebo za\u0159\u00edzen\u00ed (nap\u0159. mobiln\u00ed telefony nebo stoln\u00ed po\u010d\u00edta\u010de). U v\u011bt\u0161iny poskytovatel\u016f nen\u00ed online identifik\u00e1tor spojen s jasn\u00fdmi \u00fadaji, jako jsou jm\u00e9na, po\u0161tovn\u00ed adresy nebo e-mailov\u00e9 adresy.<\/li><li><strong>Maskov\u00e1n\u00ed IP<\/strong>: Maskov\u00e1n\u00ed IP je metoda, p\u0159i n\u00ed\u017e se odstran\u00ed posledn\u00ed oktet, tj. posledn\u00ed dv\u011b \u010d\u00edsla IP adresy, tak\u017ee IP adresu ji\u017e nelze pou\u017e\u00edt k jednozna\u010dn\u00e9 identifikaci osoby. Proto je maskov\u00e1n\u00ed IP adres prost\u0159edkem pseudonymizace operac\u00ed zpracov\u00e1n\u00ed, zejm\u00e9na v online marketingu.<\/li><li><strong>Marketing zalo\u017een\u00fd na z\u00e1jmech a chov\u00e1n\u00ed<\/strong>: Marketing zalo\u017een\u00fd na z\u00e1jmech a\/nebo chov\u00e1n\u00ed je takov\u00fd marketing, kdy jsou p\u0159edem co nejp\u0159esn\u011bji ur\u010deny potenci\u00e1ln\u00ed z\u00e1jmy u\u017eivatel\u016f o reklamy a dal\u0161\u00ed obsah. D\u011bje se tak na z\u00e1klad\u011b informac\u00ed o jejich p\u0159edchoz\u00edm chov\u00e1n\u00ed (nap\u0159. n\u00e1v\u0161t\u011bva ur\u010dit\u00fdch webov\u00fdch str\u00e1nek a pobyt na nich, n\u00e1kupn\u00ed chov\u00e1n\u00ed nebo interakce s jin\u00fdmi u\u017eivateli), kter\u00e9 jsou ulo\u017eeny v tzv. profilu. K t\u011bmto \u00fa\u010del\u016fm se obvykle pou\u017e\u00edvaj\u00ed soubory cookie.<\/li><li><strong>M\u011b\u0159en\u00ed konverz\u00ed<\/strong>: M\u011b\u0159en\u00ed konverz\u00ed je postup, kter\u00fd lze pou\u017e\u00edt k ur\u010den\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. To se obvykle prov\u00e1d\u00ed ulo\u017een\u00edm souboru cookie do za\u0159\u00edzen\u00ed u\u017eivatel\u016f v r\u00e1mci webov\u00fdch str\u00e1nek, na kter\u00fdch prob\u00edh\u00e1 marketing, a jeho op\u011btovn\u00fdm na\u010dten\u00edm na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. M\u016f\u017eeme nap\u0159\u00edklad zjistit, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9.<\/li><li><strong>Osobn\u00ed \u00fadaje:<\/strong> \u201eOsobn\u00edmi \u00fadaji\u201c se rozum\u00ed ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen \u201esubjekt \u00fadaj\u016f\u201c); identifikovatelnou fyzickou osobou se rozum\u00ed osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na ur\u010dit\u00fd identifik\u00e1tor, nap\u0159\u00edklad jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, loka\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby.<\/li><li><strong>Profilov\u00e1n\u00ed:<\/strong> \u201eProfilov\u00e1n\u00edm\u201c se rozum\u00ed jak\u00e1koli forma automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f spo\u010d\u00edvaj\u00edc\u00ed v pou\u017eit\u00ed osobn\u00edch \u00fadaj\u016f k anal\u00fdze, vyhodnocen\u00ed nebo p\u0159edv\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed sem pat\u0159\u00ed informace t\u00fdkaj\u00edc\u00ed se v\u011bku, pohlav\u00ed, \u00fadaj\u016f o poloze a pohybu, interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem, n\u00e1kupn\u00edho chov\u00e1n\u00ed, soci\u00e1ln\u00edch interakc\u00ed s jin\u00fdmi lidmi) (nap\u0159. z\u00e1jmy o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nky nebo um\u00edst\u011bn\u00ed). Soubory cookie a webov\u00e9 sign\u00e1ly se \u010dasto pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely profilov\u00e1n\u00ed.<\/li><li><strong>M\u011b\u0159en\u00ed dosahu<\/strong>: M\u011b\u0159en\u00ed dosahu (ozna\u010dovan\u00e9 tak\u00e9 jako webov\u00e1 analytika) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f nebo jejich z\u00e1jem o ur\u010dit\u00e9 informace, nap\u0159\u00edklad o obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou majitel\u00e9 webov\u00fdch str\u00e1nek nap\u0159\u00edklad zjistit, v kolik hodin n\u00e1v\u0161t\u011bvn\u00edci nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a jak\u00fd obsah je zaj\u00edm\u00e1. To jim nap\u0159\u00edklad umo\u017e\u0148uje l\u00e9pe p\u0159izp\u016fsobit obsah webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m jejich n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pro \u00fa\u010dely anal\u00fdzy dosahu se \u010dasto pou\u017e\u00edvaj\u00ed pseudonymn\u00ed soubory cookie a webov\u00e9 maj\u00e1ky, kter\u00e9 umo\u017e\u0148uj\u00ed rozpoznat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky a z\u00edskat tak p\u0159esn\u011bj\u0161\u00ed anal\u00fdzy vyu\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.<\/li><li><strong>Remarketing:<\/strong> \u201eRemarketing\u201c nebo \u201eretargeting\u201c je situace, kdy je nap\u0159\u00edklad pro reklamn\u00ed \u00fa\u010dely zaznamen\u00e1no, o kter\u00e9 produkty se u\u017eivatel na webov\u00e9 str\u00e1nce zaj\u00edmal, aby mu byly tyto produkty p\u0159ipomenuty na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, nap\u0159. v reklam\u00e1ch.<\/li><li><strong>\u00dadaje o poloze:<\/strong> \u00dadaje o poloze vznikaj\u00ed, kdy\u017e se mobiln\u00ed za\u0159\u00edzen\u00ed (nebo jin\u00e9 za\u0159\u00edzen\u00ed s technick\u00fdmi po\u017eadavky na ur\u010den\u00ed polohy) p\u0159ipoj\u00ed k r\u00e1diov\u00e9 bu\u0148ce, s\u00edti WLAN nebo podobn\u00fdm technick\u00fdm prost\u0159edk\u016fm a funkc\u00edm pro ur\u010den\u00ed polohy. \u00dadaje o poloze se pou\u017e\u00edvaj\u00ed k ozna\u010den\u00ed zem\u011bpisn\u011b ur\u010diteln\u00e9 polohy na zemi, kde se p\u0159\u00edslu\u0161n\u00e9 za\u0159\u00edzen\u00ed nach\u00e1z\u00ed. \u00dadaje o poloze lze pou\u017e\u00edt nap\u0159\u00edklad k zobrazen\u00ed mapov\u00fdch funkc\u00ed nebo jin\u00fdch informac\u00ed z\u00e1visl\u00fdch na poloze.<\/li><li>Sledov\u00e1n\u00ed<strong>:<\/strong> O \u201esledov\u00e1n\u00ed\u201c hovo\u0159\u00edme tehdy, kdy\u017e lze sledovat chov\u00e1n\u00ed u\u017eivatel\u016f v n\u011bkolika online nab\u00eddk\u00e1ch. Informace o chov\u00e1n\u00ed a z\u00e1jmech se v souvislosti s pou\u017e\u00edvan\u00fdmi online nab\u00eddkami zpravidla ukl\u00e1daj\u00ed do soubor\u016f cookie nebo na servery poskytovatel\u016f sledovac\u00edch technologi\u00ed (tzv. profilov\u00e1n\u00ed). Tyto informace pak mohou b\u00fdt pou\u017eity nap\u0159\u00edklad k zobrazov\u00e1n\u00ed reklam u\u017eivatel\u016fm, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.<\/li><li><strong>Spr\u00e1vce:<\/strong> fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li><li><strong>Zpracov\u00e1n\u00ed<\/strong>: \u201ezpracov\u00e1n\u00edm\u201c se rozum\u00ed jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 jsou prov\u00e1d\u011bny s osobn\u00edmi \u00fadaji, a\u0165 ji\u017e automatizovan\u011b, \u010di nikoli. Tento pojem m\u00e1 \u0161irok\u00fd z\u00e1b\u011br a zahrnuje prakticky ve\u0161ker\u00e9 nakl\u00e1d\u00e1n\u00ed s \u00fadaji, a\u0165 u\u017e jde o jejich shroma\u017e\u010fov\u00e1n\u00ed, vyhodnocov\u00e1n\u00ed, ukl\u00e1d\u00e1n\u00ed, p\u0159enos nebo vymaz\u00e1v\u00e1n\u00ed.<\/li><li><strong>Tvorba c\u00edlov\u00e9 skupiny<\/strong>: O tvorb\u011b c\u00edlov\u00e9 skupiny (nebo \u201evlastn\u00edho publika\u201c) hovo\u0159\u00edme tehdy, kdy\u017e jsou c\u00edlov\u00e9 skupiny ur\u010deny pro reklamn\u00ed \u00fa\u010dely, nap\u0159. pro zobrazov\u00e1n\u00ed reklamy. Nap\u0159\u00edklad na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu lze odvodit, \u017ee se tento u\u017eivatel zaj\u00edm\u00e1 o reklamy na podobn\u00e9 produkty nebo o internetov\u00fd obchod, kde si produkty prohl\u00ed\u017eel. O \u201epodobn\u00e1 publika\u201c (nebo podobn\u00e9 c\u00edlov\u00e9 skupiny) se jedn\u00e1 tehdy, kdy\u017e se obsah pova\u017eovan\u00fd za vhodn\u00fd zobrazuje u\u017eivatel\u016fm, jejich\u017e profily nebo z\u00e1jmy pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed u\u017eivatel\u016fm, pro kter\u00e9 byly profily vytvo\u0159eny. Soubory cookie a webov\u00e9 sign\u00e1ly se obecn\u011b pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely vytv\u00e1\u0159en\u00ed vlastn\u00edch publik a podobn\u00fdch publik.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00davod N\u00e1sleduj\u00edc\u00edm prohl\u00e1\u0161en\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"rank_math_title":"","rank_math_description":"","rank_math_focus_keyword":"","footnotes":""},"class_list":["post-7922","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/pages\/7922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/comments?post=7922"}],"version-history":[{"count":0,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/pages\/7922\/revisions"}],"wp:attachment":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/media?parent=7922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}