{"id":275752,"date":"2026-07-15T11:31:35","date_gmt":"2026-07-15T09:31:35","guid":{"rendered":"https:\/\/drain-master.de\/2026\/07\/15\/cenova-studie-drainmaster-jakou-ma-pro-tebe-hodnotu\/"},"modified":"2026-07-15T11:31:35","modified_gmt":"2026-07-15T09:31:35","slug":"cenova-studie-drainmaster-jakou-ma-pro-tebe-hodnotu","status":"publish","type":"post","link":"https:\/\/drain-master.de\/cs\/2026\/07\/15\/cenova-studie-drainmaster-jakou-ma-pro-tebe-hodnotu\/","title":{"rendered":"Cenov\u00e1 studie DrainMaster: Jakou m\u00e1 pro tebe hodnotu?"},"content":{"rendered":"<article>\n<p class=\"intro\">Tv\u016fj n\u00e1zor. V\u011bdecky vyhodnoceno. <\/p>\n<h2>Jakou hodnotu m\u00e1 pro tebe DrainMaster?<\/h2>\n<p>Kdo hled\u00e1 <strong>cenu DrainMaster<\/strong>, chce v\u011bt\u0161inou konkr\u00e9tn\u00ed \u010d\u00edslo. My jsme se tentokr\u00e1t rozhodli ot\u00e1zku oto\u010dit: ne \u201eKolik stoj\u00ed?\u201c, ale \u201eJakou m\u00e1 pro tebe hodnotu?\u201c. P\u0159esn\u011b to zji\u0161\u0165ujeme spole\u010dn\u011b s komunitou \u2013 v\u011bdecky, v r\u00e1mci diplomov\u00e9 pr\u00e1ce. Pokud u\u017e s DrainMasterem p\u011bstuje\u0161 nebo o tom uva\u017euje\u0161, tv\u016fj odhad m\u00e1 pro n\u00e1s opravdu velkou cenu.   <\/p>\n<h3>Kdo za t\u00edm stoj\u00ed: Anna a jej\u00ed diplomov\u00e1 pr\u00e1ce<\/h3>\n<p>Ahoj, j\u00e1 jsem Anna. Studuji Business Management na Technick\u00e9 vysok\u00e9 \u0161kole ve Wildau a p\u00ed\u0161u diplomovou pr\u00e1ci o tvorb\u011b cen \u2013 na re\u00e1ln\u00e9m p\u0159\u00edkladu DrainMaster. Moje hlavn\u00ed ot\u00e1zka zn\u00ed: Jak p\u011bstitel\u00e9 vn\u00edmaj\u00ed hodnotu produktu a co je z jejich pohledu f\u00e9rov\u00e1 cena? M\u00edsto abych to odhadovala od stolu, rad\u011bji se zept\u00e1m t\u011bch, kte\u0159\u00ed v\u0161e denn\u011b pou\u017e\u00edvaj\u00ed \u2013 tedy tebe.   <\/p>\n<h3>Jak pr\u016fzkum prob\u00edh\u00e1<\/h3>\n<p>Pr\u016fzkum trv\u00e1 zhruba p\u011bt minut. P\u00e1r ot\u00e1zek na tebe a tv\u00e9 p\u011bstov\u00e1n\u00ed, p\u00e1r na to, jak vn\u00edm\u00e1\u0161 na\u0161e ceny \u2013 up\u0159\u00edmn\u011b a bez chyt\u00e1k\u016f. Tv\u00e9 odpov\u011bdi budou vyhodnoceny anonymn\u011b a slou\u017e\u00ed v\u00fdhradn\u011b pro v\u011bdeckou pr\u00e1ci.  <\/p>\n<ul>\n<li>Doba trv\u00e1n\u00ed: cca 5 minut, nen\u00ed nutn\u00e1 registrace<\/li>\n<li>Odpov\u011bdi jsou vyhodnocov\u00e1ny anonymn\u011b<\/li>\n<li>B\u011b\u017e\u00ed a\u017e do <strong>28.&nbsp;\u010dervence 2026<\/strong><\/li>\n<\/ul>\n<p><a href=\"https:\/\/d9jaa48fbx9.typeform.com\/to\/zb1mp4U4\" target=\"_blank\" rel=\"noopener\">Zde m\u016f\u017ee\u0161 p\u0159ej\u00edt p\u0159\u00edmo k pr\u016fzkumu.<\/a><\/p>\n<h3>Pro\u010d zde z\u00e1m\u011brn\u011b nen\u00ed uvedeno \u017e\u00e1dn\u00e9 \u010d\u00edslo<\/h3>\n<p>Mo\u017en\u00e1 sis v\u0161iml, \u017ee na t\u00e9to str\u00e1nce nen\u00ed ani konkr\u00e9tn\u00ed cena, ani v\u00fd\u0161e slevy za odm\u011bnu. Je to z\u00e1m\u011br a pat\u0159\u00ed to k metodice: jakmile m\u00e1 \u010dlov\u011bk v hlav\u011b n\u011bjak\u00e9 \u010d\u00edslo, podv\u011bdom\u011b to ovliv\u0148uje jeho vlastn\u00ed odhad. Aby tv\u00e1 odpov\u011b\u010f z\u016fstala skute\u010dn\u011b tv\u00e1 a v\u00fdsledky za n\u011bco st\u00e1ly, z\u00e1m\u011brn\u011b se p\u0159edem vyh\u00fdb\u00e1me jak\u00e9mukoli ukotven\u00ed. Slevov\u00fd k\u00f3d a v\u0161echny podrobnosti dostane\u0161 na konci pr\u016fzkumu.   <\/p>\n<h2>Co z toho bude\u0161 m\u00edt<\/h2>\n<p>Tv\u016fj \u010das m\u00e1 pro n\u00e1s cenu \u2013 proto za tvou \u00fa\u010dast nab\u00edz\u00edme dv\u011b v\u011bci na opl\u00e1tku.<\/p>\n<h3>Slevov\u00fd k\u00f3d pro ka\u017ed\u00e9ho<\/h3>\n<p>Ka\u017ed\u00fd, kdo proklik\u00e1 pr\u016fzkum a\u017e do konce, z\u00edsk\u00e1 n\u00e1sledn\u011b slevov\u00fd k\u00f3d na cel\u00fd n\u00e1\u0161 sortiment. Zaru\u010den\u011b a bez nutnosti m\u00edt \u0161t\u011bst\u00ed p\u0159i losov\u00e1n\u00ed \u2013 to je na\u0161e pod\u011bkov\u00e1n\u00ed za tv\u016fj up\u0159\u00edmn\u00fd n\u00e1zor. <\/p>\n<h3>Mo\u017enost vyhr\u00e1t sadu 3 kus\u016f<\/h3>\n<p>Pokud chce\u0161, m\u016f\u017ee\u0161 na konci dobrovoln\u011b zanechat svou e-mailovou adresu a dostat se tak do slosov\u00e1n\u00ed o kompletn\u00ed sadu 3 kus\u016f DrainMaster \u2013 Standard nebo XL, podle tv\u00e9ho v\u00fdb\u011bru. E-mail vyu\u017eijeme v\u00fdhradn\u011b pro ozn\u00e1men\u00ed o v\u00fdh\u0159e a nakl\u00e1d\u00e1me s n\u00edm odd\u011blen\u011b od tv\u00fdch odpov\u011bd\u00ed v pr\u016fzkumu. <\/p>\n<h2>Zapoj se te\u010f<\/h2>\n<p>P\u011bt minut, kter\u00e9 ud\u011blaj\u00ed na\u0161i tvorbu cen o kousek f\u00e9rov\u011bj\u0161\u00ed \u2013 a tob\u011b p\u0159inesou slevov\u00fd k\u00f3d plus \u0161anci na v\u00fdhru. Pr\u016fzkum b\u011b\u017e\u00ed do <strong>28.&nbsp;\u010dervence 2026<\/strong>. <a href=\"https:\/\/d9jaa48fbx9.typeform.com\/to\/zb1mp4U4\" target=\"_blank\" rel=\"noopener\">Z\u00fa\u010dastni se cenov\u00e9 studie DrainMaster pr\u00e1v\u011b te\u010f.<\/a> <\/p>\n<figure style=\"margin: 2rem 0; text-align: center;\"><img decoding=\"async\" style=\"max-width: 100%; height: auto; border-radius: 8px;\" src=\"https:\/\/drain-master.de\/wp-content\/uploads\/2026\/07\/infografik.webp\" alt=\"Kolik sm\u00ed DrainMaster st\u00e1t? \u2013 Infografika\"><\/figure>\n<h2>\u010casto kladen\u00e9 ot\u00e1zky<\/h2>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Pro\u010d se pt\u00e1te, kolik sm\u00ed DrainMaster st\u00e1t?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">Proto\u017ee to chceme v\u011bd\u011bt up\u0159\u00edmn\u011b, m\u00edsto abychom h\u00e1dali. Pr\u016fzkum je sou\u010d\u00e1st\u00ed diplomov\u00e9 pr\u00e1ce Anny na TH Wildau, kter\u00e1 se v\u011bdecky zab\u00fdv\u00e1 na\u0161\u00ed tvorbou cen. Tv\u016fj pohled p\u011bstitele putuje p\u0159\u00edmo do t\u00e9to pr\u00e1ce a pom\u00e1h\u00e1 n\u00e1m naj\u00edt cenu, kter\u00e1 odpov\u00edd\u00e1 skute\u010dn\u00e9mu u\u017eitku.  <\/p>\n<\/details>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Pro\u010d na t\u00e9to str\u00e1nce neuv\u00e1d\u00edte cenu ani v\u00fd\u0161i slevy?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">Je to z\u00e1m\u011br. Jakmile m\u00e1 \u010dlov\u011bk v hlav\u011b konkr\u00e9tn\u00ed \u010d\u00edslo, podv\u011bdom\u011b to ovliv\u0148uje to, co s\u00e1m pova\u017euje za p\u0159im\u011b\u0159en\u00e9. Aby tv\u016fj odhad z\u016fstal nezkreslen\u00fd a studie byla pr\u016fkazn\u00e1, z\u00e1m\u011brn\u011b se p\u0159edem vyh\u00fdb\u00e1me jak\u00e9mukoli cenov\u00e9mu nebo slevov\u00e9mu ukotven\u00ed. Oboj\u00ed se dozv\u00ed\u0161 na konci pr\u016fzkumu.   <\/p>\n<\/details>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Jak dlouho pr\u016fzkum trv\u00e1 a je anonymn\u00ed?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">Trv\u00e1 zhruba p\u011bt minut. Tv\u00e9 odpov\u011bdi jsou vyhodnocov\u00e1ny anonymn\u011b a pou\u017e\u00edvaj\u00ed se pouze pro v\u011bdeckou pr\u00e1ci. Uveden\u00ed e-mailov\u00e9 adresy je ur\u010deno v\u00fdhradn\u011b pro sout\u011b\u017e, je dobrovoln\u00e9 a ukl\u00e1d\u00e1 se odd\u011blen\u011b od tv\u00fdch odpov\u011bd\u00ed.  <\/p>\n<\/details>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Dostanu slevov\u00fd k\u00f3d i bez \u00fa\u010dasti v sout\u011b\u017ei?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">Ano. Slevov\u00fd k\u00f3d se zobraz\u00ed v\u0161em \u00fa\u010dastn\u00edk\u016fm na konci pr\u016fzkumu \u2013 nez\u00e1visle na tom, zda zanech\u00e1\u0161 sv\u016fj e-mail pro sout\u011b\u017e. Je to na\u0161e pod\u011bkov\u00e1n\u00ed za tv\u016fj \u010das a tv\u016fj n\u00e1zor.  <\/p>\n<\/details>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Jak prob\u00edh\u00e1 sout\u011b\u017e o sadu 3 kus\u016f?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">Kdo kompletn\u011b vypln\u00ed pr\u016fzkum a dobrovoln\u011b zanech\u00e1 svou e-mailovou adresu, dostane se do slosov\u00e1n\u00ed. Losuje se o kompletn\u00ed sadu 3 kus\u016f DrainMaster, voliteln\u011b Standard nebo XL. Uz\u00e1v\u011brka p\u0159ihl\u00e1\u0161ek je 28.\u010dervence 2026.  <\/p>\n<\/details>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Co se stane s m\u00fdmi odpov\u011b\u010fmi?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">V anonymizovan\u00e9 podob\u011b se stanou sou\u010d\u00e1st\u00ed diplomov\u00e9 pr\u00e1ce Anny na TH Wildau a pomohou n\u00e1m prov\u011b\u0159it na\u0161i cenovou strukturu. O shrnut\u00e9 v\u00fdsledky se po dokon\u010den\u00ed pr\u00e1ce r\u00e1di pod\u011bl\u00edme s komunitou. <\/p>\n<\/details>\n<details style=\"border: 1px solid #e5e7eb; border-radius: 8px; margin-bottom: 8px; overflow: hidden;\">\n<summary style=\"padding: 14px 18px; cursor: pointer; font-weight: 600; font-size: 1.05em; background: #fafafa; list-style: none;\">Jak a kdy bude v\u00fdherce informov\u00e1n?<\/summary>\n<p style=\"padding: 14px 18px; margin: 0; color: #555; line-height: 1.6; border-top: 1px solid #e5e7eb;\">Po uz\u00e1v\u011brce 28.\u010dervence 2026 n\u00e1hodn\u011b vylosujeme v\u00fdherce nebo v\u00fdherkyni. Ozn\u00e1men\u00ed bude zasl\u00e1no na e-mailovou adresu uvedenou pro sout\u011b\u017e \u2013 po tomto datu se tedy pod\u00edvej i do slo\u017eky se spamem. <\/p>\n<\/details>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Tv\u016fj n\u00e1zor. V\u011bdecky vyhodnoceno. Jakou hodnotu m\u00e1 pro tebe DrainMaster? Kdo hled\u00e1 cenu DrainMaster, chce v\u011bt\u0161inou konkr\u00e9tn\u00ed \u010d\u00edslo. My jsme&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Cenov\u00e1 studie DrainMaster: Jakou m\u00e1 pro tebe hodnotu?","rank_math_description":"Jakou hodnotu m\u00e1 pro tebe DrainMaster? Zapoj se do Annina pr\u016fzkumu (diplomov\u00e1 pr\u00e1ce, TH Wildau), zajisti si slevov\u00fd k\u00f3d a vyhraj sadu 3 kus\u016f. Anonymn\u00ed, cca 5 min.","rank_math_focus_keyword":"Cena DrainMaster","footnotes":""},"categories":[487],"tags":[],"class_list":["post-275752","post","type-post","status-publish","format-standard","hentry","category-blog-cs"],"_links":{"self":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/posts\/275752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/comments?post=275752"}],"version-history":[{"count":0,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/posts\/275752\/revisions"}],"wp:attachment":[{"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/media?parent=275752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/categories?post=275752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/drain-master.de\/cs\/wp-json\/wp\/v2\/tags?post=275752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}